# Seductive Alleyway Photoshoots The Sarah Howard 'Almost Famous' Editorial is Grungy and Gorgeous By Jordan Sowunmi | Published 2012-12-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sarah-howard References: [fashionising](http://www.fashionising.com/pictures/s--Almost-Famous-by-Sarah-Howard-16172-1.html) & [sarahlewanna.4ormat](http://sarahlewanna.4ormat.com/) Sarah Howard is a 21-year-old Australian photographer with a penchant for capturing a wide range of emotions in models posed casually (and candidly) in public settings. Sarah Howard's 'Almost Famous' editorial displays a confident and direct aesthetic primed on authenticity. Model Dallas Jays is photographed wearing lingerie in a small and empty alleyway, her face displaying a series of disparate emotions. In one captivating shot, Jays exudes a carefree, assured attitude as she stalks down the alleyway clad only in dark blue lingerie, a plaid shirt tied around her waist and powerful black pumps. Sarah Howard is just 21, but judging from her poised and defined shooting style in this editorial, she has a bright future ahead of her. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Authentic Street Photography:** There is a trend towards capturing authentic and candid moments of models in public settings. - **Emotional Portraiture:** There is a trend towards capturing a wide range of emotions in fashion photography. - **Grungy Aesthetics:** There is a trend towards using grungy and urban settings in fashion photoshoots. ### Where This Applies - **Fashion Photography:** Fashion photographers can explore new approaches by focusing on capturing authentic and candid moments of models in public settings. - **Fashion Industry:** Fashion brands can leverage emotional portraiture to create powerful and compelling marketing campaigns. - **Urban Fashion:** Urban fashion brands can incorporate grungy aesthetics into their visual branding to appeal to a modern and edgy audience. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Actress-Approved Lingerie Brands](https://www.trendhunter.com/trends/syrn.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cheeky Celebrity Denim Campaigns](https://www.trendhunter.com/trends/sydney-sweeney-1.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)