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# Logo-Stamped Insects
The Sarah Garzoni Mimesis Collection is Full of Branded Butterflies

By Olivia123 | Published 2011-07-29 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/sarah-garzoni
References: [thisiscolossal](http://thisiscolossal.com/2011/07/branded-butterflies/) & [sarahgarzoni](http://www.sarahgarzoni.com/projects/mim&#233sis/)

This Sarah Garzoni Mimesis collection may be full of deceased insects, but their designs are full of life.

This cunning collection is full of [fluttering butterfly bodies](https://www.trendhunter.com/trends/endangered-species-series) that have been branded with company or common logos. Their delicate wings were imprinted using an ink-jet printer, using a variety of colors and designs. Some of these creative creatures are highly imaginative; imagine walking through your garden and seeing butterflies with camouflage wings, or wings with Da Vinci's designs on them. Others hint at mass materialism, featuring the [Nike](https://www.trendhunter.com/trends/butterflies-edition) and [Target](https://www.trendhunter.com/trends/pride-birds) logos.

The Sarah Garzoni Mimesis series is beautifully buggy.

**Implications** - Consumers appreciate artworks that creatively convey messages through their unique atypical designs or use of juxtaposition. Companies can incorporate these qualities into their product designs to appeal to potential consumers.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 59% | Activity: 67% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique)

## Key Themes

### What Makes This Trend Stand Out

- **Branded-insect Art:** The trend of creating branded insect art allows for unique and creative ways of conveying messages through products and designs.
- **Insect-based Branding:** The rising trend of insect-based branding presents an opportunity for companies to showcase their brand through distinctive and novel designs, appealing to consumers' desire for unique products.
- **Insect-inspired Designs:** The trend of using insects as inspiration is a unique way to create eye-catching designs that can be incorporated into various industries.

### Sectors Adopting This

- **Art:** The art industry can use the trend of branded insects to create unique and captivating pieces that appeal to consumers.
- **Marketing:** The marketing industry can incorporate branded insects in their campaigns to showcase creativity and innovation, appealing to consumers' desire for novel and unique products.
- **Fashion:** The fashion industry can utilize insect-inspired designs to create unique and eye-catching clothing, jewelry, and accessories, appealing to consumers' desire for unique and creative fashion items.

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