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# Conceptual Cloud Photography
Sarah Ann Wright Creates Surreal Scenes Using Cotton Wool

By Meghan Young | Published 2012-11-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sarah-ann-wright
References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/sarah-ann-wright-clouds-photography) & [sarahannwright](http://sarahannwright.com/)

Sarah Ann Wright has a brought a touch of magic into people's lives with her [romantically conceptual clouds](https://www.trendhunter.com/trends/cloud-tables1). In her own words, she shoots "fun and dreams," and that is exactly what these two photos are. [Playfully surreal](https://www.trendhunter.com/trends/surreal-street-art-1), they will delight viewers to no end. Especially because of how well executed the images are. Sarah Ann Wright [cotton wool](https://www.trendhunter.com/trends/big-glow) commonly found in drug stores to form the clouds and then performed some Photoshop magic to achieve the rest of the image.

Based in London, England, Sarah Ann Wright is a self-taught freelance photographer. With a strong background in graphic design and illustration, she brings a boundless imagination to her photoshoots, whether they involve objects, people or everything in between. Her cloud series shows off her talent perfectly.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 68% | Activity: 87% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Surreal Photography:** Exploring surreal photography as a new form of art using digital manipulation and unconventional techniques.
- **DIY Photography:** Empowering photographers to create unique and imaginative works using accessible and affordable resources through the DIY approach.
- **Fantasy Atmospheres:** Creating surreal, otherworldly environments and atmospheres through the use of unconventional materials to capture surrealism.

### Industries Being Reshaped

- **Fine Arts:** Providing opportunities for new artists and craftsmen to explore and create unique and unconventional works through digital manipulation and alternative materials.
- **Graphic Design:** Pushing the boundaries of design and creativity through the exploration of unconventional materials and using them in graphic design.
- **Fashion Photography:** Creating fantasy world through fashion photography by using unconventional materials as the backdrop and exploring surrealism.

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