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# Diversified City Spreads
The Sara Shamsavari 'Britain Retold' Spread will Open Your Eyes

By Armida Ascano | Published 2010-12-18 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/sara-shamsavari-britain-retold
References: [dazeddigital](http://www.dazeddigital.com/artsandculture/gallery/22/9206/8/britain-retold-a-portrait-of-london)

The Sara Shamsavari 'Britain Retold' feature for Dazed Digital is an eye-opening look at London. Iranian-born British artist Sara Shamsavari is hoping to reshape [British identity](https://www.trendhunter.com/trends/shapes-we-take) with this piece, and considering how amazing it is, I get the feeling she'll accomplish her goal.

Essentially, the Sara Shamsavari 'Britain Retold' spread explores the various kinds of Londonians there are. From mixed-race couples to batty old women, every person in this feature may be different, but they also have one underlying commonality which ties them together.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 47% | Activity: 11% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood)

## Key Themes

### What's Driving This Trend

- **Redefining British Identity:** Opportunity for disruptive innovation in promoting a more diverse and inclusive representation of British identity.
- **Exploring Cultural Diversity:** Opportunity for disruptive innovation in showcasing the rich multiculturalism within cities.
- **Challenging Stereotypes:** Opportunity for disruptive innovation in breaking down stereotypes and promoting understanding and acceptance among diverse communities.

### Who This Affects Most

- **Art and Photography:** Opportunity for disruptive innovation in creating thought-provoking artistic expressions that challenge traditional narratives.
- **Fashion and Media:** Opportunity for disruptive innovation in promoting diversity and inclusion in the fashion and media industries.
- **Travel and Tourism:** Opportunity for disruptive innovation in promoting cultural tourism and showcasing the unique identities of cities through multicultural experiences.

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