# Sparkling Water Art Exhibits Evian Partners with Sara Shakeel to Launch Immersive Pop-Up Exhibit By Niko Pajkovic | Published 2022-02-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sara-shakeel References: [campaignlive](https://www.campaignlive.co.uk/article/evian-partners-artist-sara-shakeel-sparkling-exhibition/1739386) & [evian](https://www.evian.com/en_us)  International water brand Evian has tapped artist Sara Shakeel to promote the launch of [Evian Sparkling water](https://www.trendhunter.com/trends/club-hydration), the company's newest beverage innovation. The new campaign includes a pop-up exhibition in Shoreditch, London featuring Shakeel's artwork. The new partnership is more than appropriate considering Shakeel is known for using sparkles in work. Here, the artist has transformed the pop-up space using a range of crystal and glitter installments. More specifically, the pop-up consists of three separate rooms, each with its own theme. For example, guests start it a brightly illuminated space with a sparkling [Evian water](https://www.trendhunter.com/trends/evian-carbonated-water) fridge that, upon opening, reveals the second room. Specific pieces in the exhibition include a sparkling London bus, six unique lifestyle scenes, and a wraparound-mirrored infinity room. The exhibition officially launched on February 5 and has already been visited by Evian global brand ambassador Emma Raducanu. Image Credit: Evian ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 43% | Activity: 91% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Sparkling Water Art Exhibits:** The use of art exhibits to promote sparkling water brands, leveraging creative collaborations. - **Crystal and Glitter Installments:** The integration of crystal and glitter installments in pop-up exhibitions to create immersive and memorable experiences. - **Thematic Pop-up Spaces:** Designing pop-up spaces with different themes to showcase a brand's innovation and creativity. ### Where This Applies - **Beverage Industry:** Incorporating creative collaborations with artists in marketing campaigns can elevate product launches and attract new customers. - **Art Industry:** Collaborating with brands to create immersive experiences can increase brand awareness among new audiences and generate revenue. - **Event Industry:** Creating pop-up exhibitions with immersive and memorable experiences have the potential to attract more attendees and sponsors, and increase revenues. ## Related on Trend Hunter - [Hydrating Festival Pop-Ups](https://www.trendhunter.com/trends/club-hydration.md) - [Beneficial Carbonated Waters](https://www.trendhunter.com/trends/evian-carbonated-water.md) - [Creative Constellation Water Bottles](https://www.trendhunter.com/trends/evian-x-coperni.md) - [Interactive Illustrative Refreshment Pop-Ups](https://www.trendhunter.com/trends/a-touch-of-colour-popup.md) - [Recyclable Packaging Sparkling Waters](https://www.trendhunter.com/trends/canned-sparkling-water.md) - [Artist-Designed Water Bottles](https://www.trendhunter.com/trends/evian-and-moncler.md) - [Limited-Edition Glass Water Bottles](https://www.trendhunter.com/trends/fountain-of-youth-bottles.md) - [Floral Champagne Pop-Ups](https://www.trendhunter.com/trends/perrier-jouet-house-of-wonder.md) - [Fine Dining Experience Collaborations](https://www.trendhunter.com/trends/fine-dining-experiences.md)