# Calorie-Conscious Keto Breads The Sara Lee Delightful Breads Now Include a New Offering By Michael Hemsworth | Published 2021-01-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sara-lee-delightful-bread References: [snackandbakery](https://www.snackandbakery.com/articles/96072-sara-lee-delightfulwhite-made-with-whole-grain-bread) & [saraleebread](https://saraleebread.com/) The Keto diet and bread aren't usually associated with one another, but the Sara Lee Delightful breads are intended to change this with a new product that is targeted towards the preferences of today's consumers. The lineup now includes the White Made with Whole Grain Bread that joins the Healthy Multi-Grain and the Honey Whole Wheat, which are all [high in fiber](https://www.trendhunter.com/trends/new-york-bakery-breads) with just 90 calories per two-slice serving. The White Made with Whole Grain Bread also features a [Keto-friendly recipe](https://www.trendhunter.com/trends/lowcarb-sourdough) that has six grams of net carbs per slice. Marketing Director of [Sara Lee Bread](https://www.trendhunter.com/trends/half-loaf) Ben Buch spoke on the new Sara Lee Delightful bread saying, "As 2021 kicks off, we at Sara Lee know that diet-based New Year’s resolutions are top-of-mind for many consumers who are looking to start the year off on a healthier note. With a sleek new look for our Delightful packaging and a delicious new variety, we’re proud to continue providing our fans with flavorful options that are made with whole grain and prove healthy can be delicious, too.” ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 43% | Activity: 80% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Calorie-conscious Bread:** There is a growing demand for baked goods which are low in calories, but high in nutritional value. - **Keto-friendly Products:** The popularity of the keto diet has created demand for high-fat, low-carb foods, including baked goods. - **Healthy Packaging Designs:** Consumers increasingly desire packaging designs that are aesthetically pleasing and convey a sense of healthfulness. ### Who This Affects Most - **Bakery Industry:** Bakeries can capitalize on the calorie-conscious trend by creating low-calorie versions of their popular baked goods. - **Health Food Industry:** Companies in the health food industry can develop keto-friendly snacks and baked goods for consumers on low-carb diets. - **Packaging Industry:** The trend towards health-conscious packaging presents an opportunity for the packaging industry to develop new, attractive packaging designs for healthy foods. ## Related on Trend Hunter - [Artisanal Protein-Rich Breads](https://www.trendhunter.com/trends/srsly-low-carb-seeded-loaf.md) - [Mainstream Keto-Friendly Bakery Products](https://www.trendhunter.com/trends/toufayan-bakeries-keto.md) - [Packaged Bread Line Expansions](https://www.trendhunter.com/trends/packaged-bread.md) - [Protein-Packed Whole Wheat Breads](https://www.trendhunter.com/trends/natures-own-life-wheat-protein.md) - [Lifestyle-Inspired Bread Products](https://www.trendhunter.com/trends/natures-own-breads.md) - [Low-Carb Dinner Buns](https://www.trendhunter.com/trends/the-better-roll.md) - [Health-Focused Low-Carb Bagels](https://www.trendhunter.com/trends/lowcarb-bagels.md) - [Artisan-Inspired Half-Sized Breads](https://www.trendhunter.com/trends/sara-lee-halfloaf.md) - [Low-Carb Sourdough Breads](https://www.trendhunter.com/trends/lowcarb-sourdough.md)