This Sapporo Legendary Briu ad has to be one of the most well shot and beautifully captivating commercials to hit the Interweb in a long time. A commercial that combines live action with animation to tell the story of the Japanese brand and brewing history -- or legend rather.
The mini-film, which showcases extraordinary landscapes, was co-directed by Mark Zibert of Sons and Daughters and Gary Thomas of Crush. The film took over a year and half of planning and over six months to shoot on location in Guangzhou, China.
“We wanted something distinctly Sapporo and wanted to go through the heritage and the brewing process and combine the Japanese flavour but take it beyond sushi and make it mainstream,” said Glen Hunt, creative catalyst at ad agency Dentsu Canada.