# Honey Yeast Beers Ginza Brown is a Limited Edition Sapporo Beer Made with Honey Bee Yeast By Laura McQuarrie | Published 2014-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sapporo-beer References: [en.rocketnews24](http://en.rocketnews24.com/2014/06/07/sapporo-breweries-reveal-ginza-brown-the-only-beer-in-the-world-made-from-honey-bee-yeast/) & [sapporobeer.jp](http://www.sapporobeer.jp/news_release/0000020822/index.html) Ginza Brown is a new [limited edition Sapporo beer](https://www.trendhunter.com/trends/book-ipa) that has a unique selling feature: it's the only beer in the world that's made from honey bee yeast. With strong ties to the Ginza district and as a supporter of the [Ginza Honey Bee Project](https://www.trendhunter.com/trends/ginza-cozy-corner), this beer helps to promote awareness on how essential honey bees are, as well as show some more of the insect's potential. After a year's worth of studying and recipe-refining, it was identified that honey bee yeast could be used to make beer. It's said that the Ginza Brown has a dark amber color and a slight cinnamon scent that's best paired with sweets and light snacks. The limited beer can now be pre-ordered from Sapporo in either six or twelve packs and it's surely worth trying to save the bees. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 34% | Activity: 71% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Honey Bee Yeast:** Exploring the use of honey bee yeast in various industries, such as brewing, opens up opportunities for unique and environmentally friendly products. - **Promoting Sustainability:** The Ginza Honey Bee Project and the use of honey bee yeast in beer production highlight the importance of sustainable practices and inspire innovation in other industries. - **Novel Ingredients:** The introduction of unconventional ingredients, like honey bee yeast, in food and beverage products presents opportunities for creating new and exciting flavors. ### Industries Being Reshaped - **Craft Brewing:** Craft breweries can leverage honey bee yeast to create distinct and eco-friendly beer options, catering to environmentally conscious consumers. - **Sustainable Agriculture:** The use of honey bee yeast in beer production encourages research and development of sustainable farming practices that support the health of honey bees. - **Alternative Food and Beverage:** The adoption of honey bee yeast as an ingredient in food and beverages opens up possibilities for unique and sustainable products in the food industry. ## Related on Trend Hunter - [Honey-Infused Blonde Beers](https://www.trendhunter.com/trends/blonde-beer.md) - [Honey-Spiked Hard Seltzers](https://www.trendhunter.com/trends/new-hard-seltzers.md) - [Buckwheat-Infused Saison Beers](https://www.trendhunter.com/trends/saison-beer.md) - [Asian Cuisine-Flavored Beers](https://www.trendhunter.com/trends/dokkaebier.md) - [Persimmon-Brewed Collaboration Beers](https://www.trendhunter.com/trends/be-sweet-lager.md) - [Honey-Laced Hoppy Ales](https://www.trendhunter.com/trends/hoppy-ale.md) - [Honey-Infused Canned Cocktails](https://www.trendhunter.com/trends/gin-lemon-cocktail.md) - [Barrel-Aged Honeys](https://www.trendhunter.com/trends/barrel-aged-honey.md) - [Green Tea-Infused Beers](https://www.trendhunter.com/trends/dad-daves-brewing-gabs-2023-boba-beer.md)