# Indian-Inspired Moisturizers Prakti's SapnaSoft Fuses Ancient Ayurvedic and Advanced Ingredients By Laura McQuarrie | Published 2023-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sapnasoft References: [praktibeauty](https://praktibeauty.com/products/sapnasoft%E2%84%A2) & [instagram](https://www.instagram.com/p/CumeBXpr0PS/) Prakti specializes in creating [Indian-inspired skincare](https://www.trendhunter.com/trends/suyu) for the modern woman and its latest launch, SapnaSoft, delivers essential moisturization and deep hydration. The brand's [weightless, high-performance whipped moisturizer](https://www.trendhunter.com/trends/ultrahydrating-body-butter) was inspired by the founder of Prakti's Indian-American identity and experience in practicing Ayurveda. In this formula, natural ceramides mingle with sodium hyaluronate and other time-tested ingredients like ashwagandha, sea buckthorn berry and apricot kernel oil. Crafted to nourish and promote healthy skin, this product serves as a gateway to mindful self-care, inviting users to embrace moments of rejuvenation. Infused with [aromatherapeutic ingredients](https://www.trendhunter.com/trends/hydra-creme-100h-water-lock) such as clove bud oil and neroli oil, SapnaSoft not only pampers the skin but also grounds the senses, transforming ordinary home bathrooms into tranquil spa-like sanctuaries through the power of scent. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 54% | Activity: 61% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Indian-inspired Skincare:** The fusion of ancient Ayurvedic and advanced ingredients in Prakti's SapnaSoft moisturizer taps into the growing demand for holistic beauty solutions. - **Mindful Self-care:** Prakti's SapnaSoft moisturizer offers users an opportunity to embrace moments of rejuvenation and engage in self-care practices. - **Aromatherapeutic Skincare:** The inclusion of ingredients like clove bud oil and neroli oil in Prakti's SapnaSoft moisturizer caters to the rising trend of using scent for therapeutic purposes. ### Industries Being Reshaped - **Beauty and Skincare:** The rise of Indian-inspired skincare products like Prakti's SapnaSoft moisturizer presents growth opportunities in the beauty and skincare industry. - **Holistic Wellness:** The fusion of ancient Ayurvedic principles and modern skincare in Prakti's SapnaSoft moisturizer reflects the growing demand for holistic wellness products. - **Aromatherapy:** The integration of aromatherapeutic ingredients in Prakti's SapnaSoft moisturizer aligns with the expanding aromatherapy industry. ## Related on Trend Hunter - [Clean Ayurvedic Skincare](https://www.trendhunter.com/trends/sahajan-1.md) - [Lightweight Hydrating Skin Creams](https://www.trendhunter.com/trends/eternal-glow-cream.md) - [Sensorial Ayurvedic Skincare](https://www.trendhunter.com/trends/soumya-rasa.md) - [Ayurvedic Facial Oils](https://www.trendhunter.com/trends/indian-harvest-by-junglo.md) - [Hormone-Friendly Ayurvedic Skincare Brands](https://www.trendhunter.com/trends/ayurvedic-skincare-brand.md) - [Holistic Canadian Skincare](https://www.trendhunter.com/trends/lotus-aroma.md) - [Indian Superfood Skincare](https://www.trendhunter.com/trends/suyu.md) - [Ayurveda-Inspired Skincare Discovery Collections](https://www.trendhunter.com/trends/skincare-discovery-collection.md) - [Multi-Benefit Bodycare](https://www.trendhunter.com/trends/hydrarepair-body-range.md)