# Individually Crafted Oil Bottles The Brand Sapfo Takes Care to Personalize Each of Its Bottles By Mishal Omar | Published 2017-03-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/sapfo References: [thedieline](http://www.thedieline.com/blog/2017/3/8/ancient-pottery-pieces-inspired-this-exquisite-extra-virgin-olive-oil-packaging) & [christrivizas.gr](http://christrivizas.gr/) Sapfo is a family business that "specializes in the production and processing of olive oil in Mytilene,' and the brand takes the time to make sure that each of it's bottles has a small, unique feature. The high quality, [extra virgin olive oils](https://www.trendhunter.com/trends/unfiltered-extra-virgin-olive-oil) are contained in [small black bottles](https://www.trendhunter.com/trends/chloe-wine-collection) that feature a squat, rounded shape. What makes the bottles unique is that each one features a [handmade, knitted net covering](https://www.trendhunter.com/trends/artisanal-pour-bottles) – which are all black in color and are different from one another. This small personalized feature gives the Sapfo brand a bespoke touch, resulting in a brand that consumers will be more likely to go to. Sapfo's olive oils have a premium quality that is reflected in the packaging that contains them. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 64% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Key Themes Behind This Trend - **Handcrafted Packaging:** By incorporating handmade, personalized details like knitted nets, brands can create a bespoke touch to their packaging, attracting consumers. - **Personalization in Branding:** Offering small, unique features in product packaging, such as individually crafted oil bottles, allows brands to create a personalized experience for consumers. - **Premium Product Packaging:** High-quality and visually unique packaging, like Sapfo's black bottles with knitted nets, can enhance the perceived value of premium products. ### Where This Applies - **Food and Beverage Packaging:** Incorporating handcrafted and personalized elements in packaging, such as knitted nets, can be a disruptive innovation opportunity in the food and beverage packaging industry. - **Artisanal Products:** Artisanal brands can leverage bespoke packaging features, like individually crafted oil bottles, to differentiate themselves and attract consumers seeking unique products. - **Luxury Goods:** By incorporating premium, visually distinctive packaging like Sapfo's bottles with knitted nets, luxury brands can enhance the perceived value of their products and appeal to affluent consumers. ## Related on Trend Hunter - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Single-Serve Olive Oil Packaging](https://www.trendhunter.com/trends/spanish-extra-virgin-olive-oil.md) - [One-Handed Olive Oil Bottles](https://www.trendhunter.com/trends/dress-drizz.md) - [Squeezable Olive Oil Packaging](https://www.trendhunter.com/trends/chefs-bottle.md) - [Gourmet Extra Virgin Olive Oils](https://www.trendhunter.com/trends/gourmet-extra-virgin-olive-oil.md) - [Modernly Branded Olive Oils](https://www.trendhunter.com/trends/single-fat-olive-oil.md)