# Esports Cloud Analytics SAP Partners with Valve for 'The International 2022' Dota 2 Competition By Kanesa D | Published 2022-10-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sap References: [esportsinsider](https://esportsinsider.com/2022/10/sap-partners-with-valve-to-bolster-the-international-2022-broadcasts) & [sap](https://www.sap.com/canada/index.html)  Software and technology company [SAP](https://www.trendhunter.com/trends/Agentic-commerce-platforms) has partnered with [Valve](https://www.trendhunter.com/trends/gg-bet) for the Dota 2 ‘The International 2022’ held in Singapore. SAP, which is taking on the role of Official Cloud Analytics Partner of the event, will work closely with Valve in order to improve the quality of the tournament’s broadcasts by understanding its analytics. SAP will utilize its SAP HANA Cloud technology to store and access match data throughout the tournament. The duo will focus on pre and post-match insights such as the best hero for each player, win and loss data, heroes played, and average match duration. Lars Lamadé, Head of Global Sponsorships at SAP, commented: “Thriving for constant innovation is the core of our business at SAP and the reason why we are active in [esports](https://www.trendhunter.com/trends/grid-esports-1). The partnership with Valve was a logical next step and we’re eager to employ SAP technologies that will enhance and elevate the fan experience during The International 11.” Image Credit: SAP, Valve ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 10% | Activity: 18% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Esports Cloud Analytics:** The use of cloud analytics technology in esports enhances the fan experience and improves the quality of tournament broadcasts. - **Real-time Match Data Analytics:** Real-time analytics on match data provides insights to teams and helps brands better engage with audiences. - **Partnerships in Esports:** Partnerships with technology and software companies are becoming more common in esports, leading to innovative solutions for analytics and fan engagement. ### Sectors Adopting This - **Technology:** Technology plays a crucial role in advancing esports through cloud analytics and innovative solutions. - **Gaming:** The gaming industry is constantly evolving and innovations in esports analytics are shaping the future of competitive gaming. - **Sports and Entertainment:** Sports and entertainment industries are increasingly investing in esports as it provides a new platform for engagement with audiences. ## Related on Trend Hunter - [Esports Tournament Partners](https://www.trendhunter.com/trends/gg-bet.md) - [Data-Focused Tournament Partnerships](https://www.trendhunter.com/trends/epulze.md) - [AI-Powered Esports Analytics](https://www.trendhunter.com/trends/shikenso-analytics.md) - [Data-Driven Esports Partnerships](https://www.trendhunter.com/trends/electronic-arts.md) - [Competition-Based Esports Partnerships](https://www.trendhunter.com/trends/esports-world-cup-1.md) - [Data-Based Esports Partnerships](https://www.trendhunter.com/trends/team-vitality-6.md) - [Esports Data Partnerships](https://www.trendhunter.com/trends/weplay-esports-1.md) - [Esports Software Supplier Partnerships](https://www.trendhunter.com/trends/data-bet.md) - [AI-Powered Esports Analytics](https://www.trendhunter.com/trends/astralis.md)