# Drowsy Classic Art Ads The Sao Paulo Museum of Art Campaign Alters Timeless Paintings By Leslie Chen | Published 2013-02-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sao-paulo-museum-of-art References: [adsoftheworld](http://adsoftheworld.com/media/print/masp_sao_paulo_museum_of_art_renoir) & [adsoftheworld](http://adsoftheworld.com/creative/adriano_morais) Art lovers will either rejoice or cringe at these altered [classic paintings](https://www.trendhunter.com/trends/7-paintings-the-art-of-dining) for the Sao Paulo Museum of Art campaign. Featuring four different timeless pieces of artwork, the [print ads](https://www.trendhunter.com/trends/nobody-reads-ads) are a funny and clever way to attract more visitors to the museum. The ads were created by Art Director Adriano Morais and feature the copy "Don't keep incredible paintings waiting. Visit the museum" while each image features the painted figure about to fall asleep or looking bored. While many may not recognize or be able to compare these images to the original, art experts will definitely appreciate the reference to some of their favorite pieces. If you're a fan of [museums and art](https://www.trendhunter.com/trends/the-van-gogh-musum) in general, take a note from these Sao Paulo Museum of Art ads and make a visit today. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 60% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Altered Classic Art Ads:** Using altered classic paintings for ads campaigns is a creative way to attract art enthusiasts to a museum. - **Humorous Museum Advertising:** Adding humor to museum advertising helps to make museums more accessible to a wider audience. - **Incorporating Art in Advertising:** Incorporating classic art in advertising campaigns is a great way to create unique and eye-catching ads. ### Sectors Adopting This - **Museums and Galleries:** Museums and galleries can use altered classic art ads to attract more visitors and increase attendance. - **Advertising and Marketing:** Advertising and marketing agencies can use humorous museum advertising to create more effective ad campaigns. - **Art and Design:** Art and design fields can explore incorporating classic art in advertising to create new and unique visual approaches. ## Related on Trend Hunter - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [Painting Display Campaigns](https://www.trendhunter.com/trends/pointillism.md) - [Iconic Artwork Watch Collaborations](https://www.trendhunter.com/trends/artful-watches.md) - [AI-Generated Soup Can Art](https://www.trendhunter.com/trends/campbells-paintings.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Reimagined Impressionist Paintings](https://www.trendhunter.com/trends/impressionist-paintings.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md)