# Pet Abandonment Ads Sao Paulo City Hall and NovaS/B Implores Owners to Care for Pets By Luisa Amanda Gomes | Published 2010-04-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sao-paulo-city-hall References: [adpunch.org](http://www.adpunch.org/entry/don-t-abandon-your-pets/) & [pixelpastahome.blogspot](http://pixelpastahome.blogspot.com/2010/03/sao-paulo-city-hall.html) Sao Paulo City Hall and NovaS/B have developed a heart-wrenching [print campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) that provokes [pet owners](https://www.trendhunter.com/trends/the-honest-kitchen-debuts) who have abandoned their animals to examine their actions. The ad campaign depicts trashed items like a tape cassette and an old TV set discarded on the curb, which are representative of [abandoned pets](https://www.trendhunter.com/trends/food-lion1). It's very upsetting when you think about these poor animals being treated like trash, which is why this campaign is so effective. **Implications** - Shock factor is an effective advertising technique, since it not only garners much attention, but shocking visuals depict a message that requires audiences and consumers to give thought to. By allowing viewers to become conscious and aware of their actions in a less-than-subtle way, companies can ensure that the consumer is giving their undivided attention to their product or message. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 75% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Shock Factor Advertising:** The use of shock factor in advertising campaigns to capture attention and provoke thought. - **Conscious Consumerism:** Encouraging consumers to reflect on their actions and make more responsible choices. - **Emotional Marketing:** Utilizing emotional appeals to create a deeper connection with the target audience. ### Industries Being Reshaped - **Advertising:** Opportunities for agencies to develop impactful campaigns that utilize shock factor. - **Pet Care:** Promoting responsible pet ownership and addressing the issue of pet abandonment. - **Non-profit Organizations:** Creating emotional marketing campaigns to raise awareness and support for social causes. ## Related on Trend Hunter - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Pet Play-Centric Campaigns](https://www.trendhunter.com/trends/playtime-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Awareness-Boosting Animal Balloons](https://www.trendhunter.com/trends/animal-balloon.md)