# Simple Contemporary Barber Shops This Sao Paulo Barber Shop Boasts a Neutral Color Palette By Rebecca Byers | Published 2016-05-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sao-paulo-barber-shop References: [retaildesignblog.net](http://retaildesignblog.net/2016/05/23/a-s-barbershop-by-felipe-hess-sao-paulo-brazil/) This stunning Sao Paulo barber shop is a laid back retail space offering men's haircuts in the Brazilian city. Designed by architect Felipe Hess, the AS Barbershop maintains a covert presence without an official sign, instead opting for a simple black decal of their logo on the window and the classic barber shop pole, which serves as a contrast to the ultramodern design of the space. The AS Barbershop in Sao Paulo is a [minimalist neutral-toned space](https://www.trendhunter.com/trends/mariha) that blends marble, wood and iron. The wood walls are juxtaposed against long circular mirrors in the working area that reflect black grooming chairs that center the space. The space is further brought to life with a charming waiting area with a variety of [bespoke seating](https://www.trendhunter.com/trends/retail-environment). ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 61% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Minimalist Design:** Designing spaces that are minimalistic and sleek to showcase the products and services offered. - **Covert Branding:** Hiding official signage and instead using subtle branding techniques to make the brand stand out in a unique way. - **Bespoke Seating:** Offering customized seating options that are stylish and unique to create a memorable experience for customers. ### Industries Being Reshaped - **Barber Shops:** Designing modern barber shops that cater to male customers looking for a sleek and minimalist experience. - **Architecture:** Providing architectural services to design unique and modern spaces that reflect a brand's identity and philosophy. - **Furniture:** Creating customized and stylish seating options for businesses looking to create a memorable experience for their customers. ## Related on Trend Hunter - [Organically designed Salon Interiors](https://www.trendhunter.com/trends/curly-lab.md) - [Local-Inspired Charming Salons](https://www.trendhunter.com/trends/gxbar.md) - [Dynamic Terrazzo Hair Salons](https://www.trendhunter.com/trends/koda-hair-salon.md) - [Mid-Century Luxe Fashion Stores](https://www.trendhunter.com/trends/thom-browne-4.md) - [Pared-Back Coffee Interiors](https://www.trendhunter.com/trends/blue-bottle-coffee-shop1.md) - [Local Craftsmanship-Filled Member's Club](https://www.trendhunter.com/trends/soho-house-so-paulo.md) - [Art-Inspired Hair Salon Concepts](https://www.trendhunter.com/trends/nova-arts-salon.md) - [Autoshop-Transformed Skincare Boutiques](https://www.trendhunter.com/trends/malingoetz-1.md) - [Tactile Soap-Adorned London Shops](https://www.trendhunter.com/trends/aesop-outlet.md)