# Athlete-Backed Sparkling Water Sanzo Partners with Jeremy Lin to Celebrate His 10-Year Win Streak By Kanesa D | Published 2022-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sanzo References: [bevnet](https://www.bevnet.com/news/2022/sanzo-commemorates-linsanity-anniversary-with-jeremy-lin-lto-launch/) & [drinksanzo](https://drinksanzo.com/)  Asian-inspired sparkling water brand [Sanzo](https://www.trendhunter.com/trends/made-with-real-fruit) has partnered with Taiwanese-American NBA star Jeremy Lin for a special edition of their water dubbed ‘Linsanity.’ Sanzo, which prides itself on fusing Eastern and Western cultures, is staying true to its brand vision by partnering with Lin. The [Jeremy Lin Foundation](https://www.trendhunter.com/trends/lifeway-probiotic-sunrise-smoothie), a huge supporter of the [AAPI](https://www.trendhunter.com/trends/bubble-teainspired) community, will receive the proceeds from the Sanzo and Lin partnership and put them towards supporting underprivileged AAPI youth. Sanzo is also introducing a brand-new flavor, ‘Asia Pear,’ in conjunction with the cooperation. With only one sip, the new drink offers flavors of fragrant, sweet, crisp, and mellow pears. ‘Asian Pear’ is a new taste that complements the ginger-flavored ‘Calamansi,’ ‘Lychee,’ ‘Mango,’ and other current flavors in Sanzo’s lineup. Image Credit: Sanzo ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 55% | Activity: 69% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Athlete-backed Beverages:** There is an opportunity for more athlete-backed beverage collaborations, especially with brands that have a multicultural focus like Sanzo. - **Multicultural Fusion Products:** Innovative products that fuse Eastern and Western cultures have potential to resonate with both ethnic and non-ethnic markets. - **Philanthropic Partnerships:** There is opportunity to partner with non-profit organizations or foundations that support causes aligned with a brand's values. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can benefit from collaborations with athletes or non-profits to create innovative products or give back to charitable causes. - **Multicultural Marketing:** Marketing strategies that appeal to a diverse set of consumers through fusing different cultural perspectives have potential to increase brand awareness and relevancy. - **Charitable Organizations:** Charitable organizations and non-profits can partner with companies to raise awareness and support causes while offering unique product collaborations to their audiences. ## Related on Trend Hunter - [Next-Gen Hydration Beverages](https://www.trendhunter.com/trends/plezi-hydration.md) - [Yuzu-Flavored Sparkling Waters](https://www.trendhunter.com/trends/made-with-real-fruit.md) - [Pomelo-Flavored Sparkling Waters](https://www.trendhunter.com/trends/pomeloflavored-sparkling-water.md) - [Asian-Inspired Hydration Supplements](https://www.trendhunter.com/trends/only-hydration.md) - [Baseball Player-Approved Refreshments](https://www.trendhunter.com/trends/workout-drinks.md) - [Asian-Inspired Sparkling Waters](https://www.trendhunter.com/trends/genki-forest.md) - [Athlete-Approved Sports Drinks](https://www.trendhunter.com/trends/cizzle-brands.md) - [MSG-Spiked Summer Seltzers](https://www.trendhunter.com/trends/summer-seltzer.md) - [Elevated Citrus Sparkling Waters](https://www.trendhunter.com/trends/spindrift-yuzu-mandarin.md)