# Music Producer-Approved Shoes The Sanuk 'AUM' Shoes were Created in Partnership with Rick Rubin By Michael Hemsworth | Published 2020-01-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sanuk-aum References: [gearpatrol](https://gearpatrol.com/2020/01/15/rick-rubin-sanuk-aum-shoes/) & [sanuk](https://www.sanuk.com/rick-rubin/) The [Sanuk](https://www.trendhunter.com/trends/sanuk-1) 'AUM' shoes are the latest creation from the footwear brand that was developed in partnership with music producer Rick Rubin to deliver [exceptional comfort and ergonomics](https://www.trendhunter.com/trends/1774-line). The shoes have a distinctly laid-back profile and are achieved with an attention to ergonomics to help the wearer maintain a full range of motion during wear. The limited-edition shoes all maintain a vegan profile and are achieved using a cotton fabric on the upper, recycled foam for the midsoles and faux crepe outsoles. The Sanuk 'AUM' shoes achieve an excellent balance for wearers that will help them to enjoy [extended periods of comfort](https://www.trendhunter.com/trends/deming-recovery) without having to feel restricted or uncomfortable at any point during wear. The shoes come in several style options to suit varying consumer preferences. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 21% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Comfort-focused Shoes:** Creating footwear that prioritizes comfort and ergonomics presents an opportunity for disruptive innovation in the shoe industry. - **Sustainable Footwear:** Developing vegan shoes made from recycled materials opens the door for disruptive innovation in the sustainable fashion industry. - **Customizable Shoe Options:** Offering style options and variations allows for disruptive innovation in the footwear market by catering to diverse consumer preferences. ### Industries Being Reshaped - **Footwear:** The footwear industry can explore opportunities to innovate by focusing on creating comfortable and ergonomically-designed shoes. - **Sustainable Fashion:** The sustainable fashion industry can capitalize on developing vegan footwear made from recycled materials to meet the growing demand for eco-friendly products. - **Fashion Retail:** Fashion retailers can drive disruptive innovation by offering customizable shoe options that cater to individual style preferences. ## Related on Trend Hunter - [Dynamic Neutral-Toned Footwear](https://www.trendhunter.com/trends/sanuk-1.md) - [Comfort-Focused Lightweight Shoes](https://www.trendhunter.com/trends/ergonomic-shoe.md) - [Summer-Ready Barbecue Shoes](https://www.trendhunter.com/trends/barbecue-shoe.md) - [Unisex Comfortable Perforated Footwear](https://www.trendhunter.com/trends/yogeez.md) - [Flexible Ergonomically Designed Shoes](https://www.trendhunter.com/trends/vlomfy-actmos.md) - [Active Recovery Shoes](https://www.trendhunter.com/trends/oofos-oomy-zen.md) - [Recycled Material Casual Sneakers](https://www.trendhunter.com/trends/recovery-mode.md) - [Mossy Stone-Mirrored Footwear](https://www.trendhunter.com/trends/bravest-studio.md) - [Luxurious Ergonomic Footwear](https://www.trendhunter.com/trends/1774-line.md)