# Mezcal Tequila Blends Sammy Hagar and Adam Levine are Behind Santo Mezquila By Joey Haar | Published 2017-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/santo-mezquila References: [thedailymeal](http://www.thedailymeal.com/news/drink/adam-levine-and-sammy-hagar-team-launch-worlds-first-mezquila/021317) & [santomezquila](http://santomezquila.com/) Adam Levine, the frontman of Maroon Five, and Sammy Hagar, the famous rockstar from the 80s, have teamed up with one another to release a new liquor brand called [Santo Mezquila](https://www.trendhunter.com/trends/tempo-platform). If Mezquila doesn't sound familiar, don't be dismayed; Santo Mezquila is a blend of mezcal and tequila — the first such spirit ever produced. [Tequila](https://www.trendhunter.com/trends/nmsu) has long been a popular alcohol, with a reputation for nights full of partying. [Mezcal](https://www.trendhunter.com/trends/applebees-2), on the other hand, enjoys a higher brow repute, with the Mexican liquor being the de rigueur favorite of craft liquor drinkers. By blending the two, Santo Mezquila hopes to find both a literal and figurative medium between the poles of those two drinks. According to the website, the idea for Santo Mezquila was developed between Levine and Hagar during a night in Cabo San Lucas — a night befitting of the ethos of the brand. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 46% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Blending Spirits:** The blend of mezcal and tequila in Santo Mezquila creates a new trend in the liquor industry, opening up opportunities for other spirit combinations. - **Craft Liquor Renaissance:** The popularity of mezcal as a craft liquor and the introduction of Santo Mezquila taps into the growing trend of consumers seeking unique and artisanal alcohol options. - **Celebrity Liquor Brands:** Santo Mezquila, developed by Adam Levine and Sammy Hagar, showcases the trend of celebrities entering the liquor industry and capitalizing on their personal brand. ### Who This Affects Most - **Liquor and Spirits:** The mezcal-tequila blend trend creates opportunities for innovation in the liquor and spirits industry, with potential for new product offerings and flavor combinations. - **Beverage Packaging:** The unique combination of mezcal and tequila in Santo Mezquila presents opportunities for innovative beverage packaging solutions that can effectively convey the brand's distinct blend and appeal to consumers. - **Marketing and Advertising:** The emergence of celebrity liquor brands, like Santo Mezquila, highlights the need for effective marketing and advertising strategies to differentiate these products in a crowded market and leverage the influence of the celebrities involved. ## Related on Trend Hunter - [Mezcal-Themed Restaurant Cocktails](https://www.trendhunter.com/trends/applebees-2.md) - [Music-Inspired Tequila Partnerships](https://www.trendhunter.com/trends/y-sol-tequila.md) - [Co-Branded Tequila Variants](https://www.trendhunter.com/trends/nmsu.md) - [Agave Honey Tequila](https://www.trendhunter.com/trends/alma-miel.md) - [Non-Alcoholic Mezcal Spirits](https://www.trendhunter.com/trends/little-saints.md) - [Cross-Category Alcohol Collabs](https://www.trendhunter.com/trends/the-noble-share.md) - [Sweet Heat Tequilas](https://www.trendhunter.com/trends/devils-reserve-by-cuervo.md) - [Rapper-Inspired Tequila Brands](https://www.trendhunter.com/trends/megan-thee-stallion-1.md) - [Extravagant Limited Edition Mezcals](https://www.trendhunter.com/trends/limited-edition-mezcal.md)