# Palate-Cleansing Beverages SanTasti By Marissa Brassfield | Published 2008-11-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/santasti References: [luxist](http://www.luxist.com/2008/11/23/santasti-the-palate-cleansing-beverage/) & [santasti](http://santasti.com/products.php) SanTasti is an innovative new beverage that was born right here in California's sunny Central Coast on the campus of Cal Poly San Luis Obispo. Wine is a big deal here, and two enology and viticulture alumni developed SanTasti to effectively cleanse wine tasters' palates. Every food we eat and beverage we drink inevitably leaves a touch of lingering flavor in your mouth. This poses a problem for wine tasters and other gourmands who rely on their palate to make a living. Water is commonly used as a [palate cleanser](https://www.trendhunter.com/trends/boutique-wine-water) due to its neutral taste, but it does a poor job to rid your mouth of stronger flavors. According to their website, Andrew Macaluso and Nicole Chamberlain's SanTasti is meant to moderate acidity, sweetness and astringency--and do so using only [natural ingredients](https://www.trendhunter.com/trends/savory-spritzers). ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 7% | Activity: 15% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Natural Palate Cleansing Beverages:** Opportunity for innovation in developing natural ingredients based beverages designed to cleanse one's palate effectively. - **Palate Cleansing Beverages for Wine Tasters:** Opportunity to develop palate cleansing beverages for individuals in industries that require the calibration of one's palate, especially in the wine industry. - **Innovative Palate Cleansing Methods:** Opportunity to invent innovative methods of cleansing one's palate beyond conventional methods such as water, sorbet, or crackers. ### Where This Applies - **Wine Industry:** Palate cleansing beverages could disrupt the wine industry by providing innovative and effective solutions to wine tasters. - **Beverage Industry:** Palate cleansing beverages could provide a new category of beverages for the industry to innovate and create for other industries that rely on palate calibration. - **Event Planning Industry:** Palate cleansing beverages could provide a new service for event planning companies, especially for upscale and wine-centered events that include wine tastings or pairings. ## Related on Trend Hunter - [Alcohol-Removed Rosés](https://www.trendhunter.com/trends/alcoholremoved-ros.md) - [Citrus-Infused Sparkling Waters](https://www.trendhunter.com/trends/montellier.md) - [Refreshing Ready-to-Pour Spritzes](https://www.trendhunter.com/trends/spritz-del-conte.md) - [Sparkling Sicilian Refreshment Ranges](https://www.trendhunter.com/trends/sanpellegrino-ciao.md) - [Sangria-Inspired Zero-Proof Beverages](https://www.trendhunter.com/trends/sangriainspired.md) - [Sustainably-Made Clean Wines](https://www.trendhunter.com/trends/usual-wines.md) - [Alcohol-Free Mouth Rinses](https://www.trendhunter.com/trends/alcoholfree-mouth-rinse.md) - [Botanical-Infused Wine Spritzers](https://www.trendhunter.com/trends/botanical-wine-spritzer.md) - [Elevated Wine Waters](https://www.trendhunter.com/trends/boutique-wine-water.md)