# Moustachioed Holiday Margaritas Santa’s Secret Stache Marg is Chili’s December Margarita Special By Katherine Pendrill | Published 2023-12-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/santas-secret-stache-marg References: [fsrmagazine](https://www.fsrmagazine.com/industry-news/chilis-announces-santas-secret-stache-marg-as-december-margarita-special/) & [chilis](https://www.chilis.com/cocktails-and-bar-drinks/margarita-of-the-month/december)  [Chili’s](https://www.trendhunter.com/trends/peanut-butter-pie-made-with-reeses) may be your cocktail destination this holiday season because the brand is currently serving up a festive Santa’s Secret Stache Marg for just $6. As the designated December [margarita special](https://www.trendhunter.com/trends/red-robin-commemorates), the Santa’s Secret Stache Marg is truly the star menu item for the holiday season. Or as Chili’s puts it: "If you’re looking to add some jingle to your jangle, this is the marg for you." The drink features a [festive mix](https://www.trendhunter.com/trends/signature-cocktail) of Lunazul Blanco Tequila, Cointreau, Monin Blackberry, strawberry puree, and fresh sour for a sweet and fruity flavor combination. The drink also comes with a reusable Santa Moustache Straw that you can take home with you (and perhaps even reuse as a future White Elephant gift). The Santa’s Secret Stache Marg drink is available now through the end of 2023. Image Credit: Chili’s ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 61% | Activity: 71% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Festive Cocktails:** Creating unique and holiday-inspired cocktails is a trend in the beverage industry, offering a fun twist to traditional drinks. - **Reusable Drinkware:** The use of reusable straws and other sustainable drinkware options has become a trend in the restaurant industry, allowing customers to reduce waste and promote eco-friendly practices. - **Seasonal Menu Items:** Offering limited edition or seasonal menu items is a trend in the food industry, attracting customers with exclusive and time-limited options. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can capitalize on the popularity of festive cocktails by creating unique and holiday-inspired drink recipes to attract customers during the holiday season. - **Restaurant Industry:** Restaurants can embrace the trend of reusable drinkware by offering eco-friendly options like reusable straws, cups, and utensils, providing customers with a sustainable dining experience. - **Food Industry:** The food industry can take advantage of the trend of seasonal menu items by introducing limited edition or holiday-themed dishes, enticing customers with exclusive and time-limited culinary experiences. ## Related on Trend Hunter - [Festive Frozen Margaritas](https://www.trendhunter.com/trends/jingle-berry-rita.md) - [Limited Margarita Deals](https://www.trendhunter.com/trends/margarita-deals.md) - [Santa-Themed Vodka Cocktails](https://www.trendhunter.com/trends/santa-clausmopolitan.md) - [Premium Frozen Margaritas](https://www.trendhunter.com/trends/premium-frozen-margaritas.md) - [Nostalgic Holiday Cocktail Menus](https://www.trendhunter.com/trends/holiday-cocktail-menu.md) - [Margarita-Focused Loyalty Initiatives](https://www.trendhunter.com/trends/margarita-of-the-month-club.md) - [Festively Flavored Tequila Cocktails](https://www.trendhunter.com/trends/mistletoe-margarita.md) - [Color-Changing 90s Cocktails](https://www.trendhunter.com/trends/radical-rita.md) - [Festive Peppermint Mocha Martinis](https://www.trendhunter.com/trends/peppermint-mocha-martini.md)