# Advertising Individuality The Santander Rio Hairy Car Ad Demonstrates Personalized Loans By Allison Love | Published 2010-05-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/santander-rio-hairy-car References: [vimeo](http://vimeo.com/user365838) & [santanderrio.ar](http://www.santanderrio.com.ar/individuos/) The Santander Rio hairy car ad is a perfect ad to represent personality and individuality. Santander Rio bank nailed it by expressing individuality in a humorous way. The ad features a car covered with brown windblown locks. I first wondered what on earth this 'Neverending Story'-esque creature was doing in a commercial, until I saw the bald man stick his glistening head out the window. The Santander Rio hairy car ad is hilarious and definitely highlights individuality as important. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 27% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Individualized Advertising:** Opportunities for businesses to create personalized advertisements that highlight individuality and uniqueness. - **Humorous Marketing:** Opportunities for businesses to create humorous marketing campaigns that resonate with consumers and promote brand loyalty. - **Non-conventional Marketing:** Opportunities for businesses to think outside the box and create unique marketing campaigns that stand out from traditional advertising methods. ### Who This Affects Most - **Advertising:** Opportunities for businesses within the advertising industry to innovate and create new and unique ways to reach consumers. - **Banking:** Opportunities for banks to create personalized loan products that cater to individual needs and preferences. - **Automotive:** Opportunities for car companies to create unique and eye-catching designs that appeal to individuality and personal expression. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [AI-Crafted Banking Ads](https://www.trendhunter.com/trends/ai-ads-by-bank.md)