# Sketch Comedy Tribute Candles SANTAL 26 for SNL 50 x Saks Celebrates a Milestone Anniversary By Laura McQuarrie | Published 2025-01-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/santal-26-for-snl-50-x-saks References: [newbeauty](https://www.newbeauty.com/snl-50th-birthday-le-labo-candle/) & [saksfifthavenue](https://www.saksfifthavenue.com/product/Le-Labo-SNL-50-x-Saks-Santal-26-Classic-Candle-0400022358127.htm) SNL is celebrating its 50th anniversary in 2025 and to celebrate, the sketch comedy show teamed up with [Saks Fifth Avenue](https://www.trendhunter.com/trends/gifts-of-delight) to launch a [limited-edition collection](https://www.trendhunter.com/trends/little-golden-glows) that includes SANTAL 26 for SNL 50 x Saks. The [Le Labo](https://www.trendhunter.com/trends/le-labo-discovery-candle-set) Fragrances SANTAL 26 for SNL 50 x Saks candle taps into the brand's most viral scent with notes of smoke and leather. As Le Labo detailed in a press release, "An incubator for comedic legends, SNL fearlessly gripped the third rail, lampooned celebrities, spotlighted musical talent… and inspired a cult following matched only by our iconic candles." The official SNL candle debuted alongside other celebratory Saturday Night Live collectibles, including cropped sweatshirts, tote bags and denim jackets. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 24% | Activity: 34% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Commemorative Scent Marketing:** Brands are leveraging iconic fragrances to celebrate cultural milestones, creating limited-edition scents that resonate with nostalgic and emotional value. - **Collaborative Brand Celebrations:** Partnerships between entertainment giants and luxury retailers enhance product allure, merging pop culture with upscale consumer experiences. - **Cult-following Merchandise Drops:** Exclusive merchandise launches aim to tap into fan loyalty, offering collectibles that serve as memorabilia for both legacy entertainment and brand aficionados. ### Sectors Adopting This - **Luxury Fragrance:** The luxury fragrance industry is exploring collaborations with entertainment brands to create exclusive scents that appeal to both scent enthusiasts and pop culture fans. - **Entertainment Merchandising:** Entertainment companies are expanding their reach by launching branded merchandise, allowing fans to experience their favorite shows through collectible products. - **Retail Collaborations:** Retail industries are increasingly partnering with entertainment entities to produce limited-edition collectible products that harness the power of shared brand recognition. ## Related on Trend Hunter - [Perfume-Scented Candle Kits](https://www.trendhunter.com/trends/le-labo-discovery-candle-set.md) - [Bakery-Scented Candles](https://www.trendhunter.com/trends/mornings-at-levain-candle.md) - [Decadent-Smelling Fragrance Ranges](https://www.trendhunter.com/trends/scent-lab-has-introduced.md) - [Laundry-Inspired Candles](https://www.trendhunter.com/trends/snuggle-x-homesick.md) - [Series-Inspired Candles](https://www.trendhunter.com/trends/the-white-lotus-collection-x-homesick.md) - [Festive Elvish Candles](https://www.trendhunter.com/trends/elf-x-homesick.md) - [Magazine-Collaborative Elevated Candles](https://www.trendhunter.com/trends/amborxyde-17.md) - [Limited-Edition Holiday Candles](https://www.trendhunter.com/trends/little-golden-glows.md) - [Immersive NYC Candle Experiences](https://www.trendhunter.com/trends/candle-day-deal.md)