# Holiday-Specific Applications The TELUS Santa Tracker Optik TV App Gives Plenty of Christmas Joy By Renee Ramsarran | Published 2010-12-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/santa-tracker-telus-optik-tv References: [about.telus](http://about.telus.com/cgi-bin/news_viewer_ir.cgi?news_id=1304&mode=2) & [currents.telus](http://currents.telus.com/life-online/santa-tracker-2010-on-TELUS-Optik-TV-11-2010/) As you count down to Christmas, be sure to put this new [TELUS](https://www.trendhunter.com/trends/westjet-parents-wishlist) Santa Tracker Optik TV app in the stockings of those on your "nice list." A festive interactive application, the TELUS Santa Tracker Optik TV app provides you with a variety of [holiday-themed channels and stations](https://www.trendhunter.com/trends/home-for-the-pawlidays). Customers can tune into Rudolph Radio or enjoy a holiday classic with Video On Demand. The Santa Tracker also lets [kids follow Santa Claus](https://www.trendhunter.com/trends/santaai) as he travels around the globe on Christmas Eve. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 12% | Activity: 37% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Interactive Applications:** Disruptive innovation opportunity: Develop personalized and interactive applications for different occasions and events throughout the year. - **Holiday-themed Channels:** Disruptive innovation opportunity: Create specialized channels that cater to the interests and preferences of users during specific holiday seasons. - **Real-time Tracking:** Disruptive innovation opportunity: Build applications that offer real-time tracking and updates for special events or activities. ### Industries Being Reshaped - **Entertainment:** Disruptive innovation opportunity: Explore new ways to enhance the entertainment experience by integrating technology and immersive content. - **Broadcasting:** Disruptive innovation opportunity: Revolutionize the broadcasting industry by incorporating interactive features and personalized channels. - **Tech Gadgets:** Disruptive innovation opportunity: Develop innovative tech gadgets and devices that provide real-time tracking and interactive experiences. ## Related on Trend Hunter - [Custom Holiday Countdowns](https://www.trendhunter.com/trends/purrfect-advent-calendar.md) - [Digital Holiday Light Apps](https://www.trendhunter.com/trends/festivitas-app.md) - [AI-Powered Toy Telephones](https://www.trendhunter.com/trends/santas-magical-telephone.md) - [AI-Generated Holiday Messages](https://www.trendhunter.com/trends/personalized-communication-from-santa.md) - [Holiday-Specific Conversational AI Agents](https://www.trendhunter.com/trends/ai-santa.md) - [Interactive Gift Tags](https://www.trendhunter.com/trends/interactive-gift-tag.md) - [Voice Assistant Christmas Experiences](https://www.trendhunter.com/trends/hey-santa-feature.md) - [AI-Powered Digital Gifting Experiences](https://www.trendhunter.com/trends/magical-moments.md) - [Personalized Holiday Audios](https://www.trendhunter.com/trends/santas-voice-message.md)