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# Santa's Gut Sets Poor Example -Surgeon General Calls Santa Bad Role Model

By Ben Preiss | Published 2007-12-03 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/santa-surgeon-general
References: [news.bostonherald](http://news.bostonherald.com/news/regional/general/view.bg?articleid=1047979) & [wonkette](http://wonkette.com/politics/tough-call/surgeon-general-santas-too-fat-328727.php)

The traditions of Christmas are undergoing some major changes. Yah, "[ho, ho, ho](http://www.trendhunter.com/trends/australia-bans-santas-traditional-ho-ho-ho-as-ebonics)â€ is offensive to some women, and Hugh Hefner is the only old guy that can get away with wearing red velvet pajamas and hanging around with "hos". But Hef isn't fat -- that would be crossing the line according to the Surgeon General.

"It is really important that the people who kids look up to as role models are in good shape, eating well and getting exercise. It is absolutely critical," U.S. Surgeon General Rear Adm. Steven K. Galson said in an interview after a presentation on obesity at the [Boston Children's Museum](https://www.trendhunter.com/trends/my-hero-academia-x-nba).

So, don't be leaving any [cookies out for old Saint](https://www.trendhunter.com/trends/last-crumb-2) Lardass either. This year consider putting out some [bran muffins or granola bars](https://www.trendhunter.com/trends/bolthouse-fresh) instead.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 57% | Activity: 83% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Leaders](https://www.trendhunter.com/leaders)

## Key Themes

### What Makes This Trend Stand Out

- **Changing Christmas Traditions:** Disruptive innovation opportunity: Create new and inclusive holiday traditions that are sensitive to diverse perspectives and promote healthy lifestyles.
- **Focus on Role Model Images:** Disruptive innovation opportunity: Develop media campaigns that promote positive role models who exemplify healthy habits and body positivity.
- **Health and Wellness in Festive Season:** Disruptive innovation opportunity: Offer healthier alternatives to traditional holiday foods and snacks without compromising on taste.

### Sectors Adopting This

- **Food and Beverage:** Disruptive innovation opportunity: Create innovative and nutritious holiday-themed food and drink products that cater to health-conscious consumers.
- **Retail and E-commerce:** Disruptive innovation opportunity: Launch online platforms and apps that provide access to healthy holiday recipes, meal planning, and wellness products.
- **Entertainment and Media:** Disruptive innovation opportunity: Produce holiday-themed movies, TV shows, and advertisements that promote messages of health, wellness, and body positivity.

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