# Crystalline Computer Retailers The Santa Monica Mac Store is Made Entirely of Glass By Omar Yusuf | Published 2011-08-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/santa-monica-mac-store References: [gizmodo](http://gizmodo.com/5831844/new-apple-store-to-be-made-entirely-out-of-glass) & [la.curbed](http://la.curbed.com/archives/2011/08/someone_wants_to_build_a_glassroofed_apple_store_on_the_third_street_promenade.php) The upcoming [Santa Monica Mac Store](https://www.trendhunter.com/trends/migos) is a manifestation of the always expanding mogul's aesthetic philosophy: simple, transparent and made of glass! According to the [Santa Monica Planning Commission](https://www.trendhunter.com/trends/smart-retail-technology), [Apple](https://www.trendhunter.com/trends/apple-miami-worldcenter) is erecting yet another storefront in the area, despite the presence of a nearby chain store around the corner. This boutique, however, is somewhat unique: it's composed entirely of glass. With the exception of some necessary rebar, the Santa Monica Mac Store is an 8,000-square-foot monolith dedicated to the company's best products. Replacing a location of the now-defunct book vendor Borders, the store intends to inspire awe in all pedestrians on L.A.'s Third Street Promenade. After advertising or word-of-mouth, the architecture of the company's storefront represents their first impression with the customer. Design firms are becoming more and more aware that in order to win the attention of consumers, their business establishment has to reflect their business culture. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 23% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Transparent Architecture:** Architecture firms can design more glass-constructed buildings for companies looking to make a bold visual statement. - **Retail Design Aesthetics:** Retail design companies can incorporate unique visual designs like glass walls to draw more attention to their client's products. - **Innovative Storefronts:** Companies can explore innovative and unconventional storefront designs to attract more customers to their products. ### Who This Affects Most - **Retail:** Retail companies looking to impress their customers can incorporate unique store designs like glass walls. - **Architecture:** Architecture firms can specialize in designing modern glass-constructed buildings for corporate clients. - **Construction:** Construction companies can expand their services to include building glass-constructed structures for retail and corporate clients. ## Related on Trend Hunter - [Art Deco-Inspired Tech Retailers](https://www.trendhunter.com/trends/apple-miami-worldcenter.md) - [Timber-Clad Mumbai Tech Stores](https://www.trendhunter.com/trends/apple-bkc.md) - [Updated Tech-Brand Store Locations](https://www.trendhunter.com/trends/battersea-power-station-1.md) - [Mirrored Sculpture Installations](https://www.trendhunter.com/trends/sabine-marcelis-1.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Glass Pavilion Architecture](https://www.trendhunter.com/trends/diller-scofidio-renfro2.md) - [NYC Identity-Inspired Retail Cconcepts](https://www.trendhunter.com/trends/concrete-amsterdam.md) - [Liquid-Glass Design Looks](https://www.trendhunter.com/trends/liquid-glass1.md) - [Crystalline Tech Devices](https://www.trendhunter.com/trends/apple-clear-series.md)