# Tennis-Themed Rosé Cocktails Santa Margherita Debuts the Love All Frosé Cocktail at the Miami Open By Kalin Ned | Published 2026-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/santa-margherita References: [worldwidewest](https://worldwidewest.com/2026/03/09/miami-open-announces-2026-culinary-lineup-as-miamis-premier-dining-experiences-take-center-stage/)  Santa [Margherita](https://www.trendhunter.com/trends/margherita-allnatural-charcuterie-cuts), the Official Wine Sponsor of the 2026 Miami Open, has introduced a new signature cocktail called the [Love All Frosé](https://www.trendhunter.com/trends/love-potion). This innovative beverage delivers a frozen rendition of the brand's [Rosé Giardino](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy) Rosé Giardino. To match the aesthetics of the 2026 Miami Open, Santa Margherita presents its Love All Frosé concoction in a limited-edition collectible cup shaped like a tennis ball. This adds a layer of novelty and gives fans a tangible keepsake. The drink itself highlights the vibrant character of the Rosé Giardino, with its pale pink hue, fresh acidity, and floral finish. Love All Frosé effectively transforms a classic wine experience into a playful, photogenic, and refreshingly cold treat perfectly suited to Miami's warm, sun-soaked atmosphere. Image Credit: Santa Margherita ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 75% | Activity: 79% | Freshness: 68% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Event-branded Beverage Collectibles:** A rise in limited-edition, event-themed drinkware that turns beverages into collectible memorabilia and creates new premium touchpoints for fan engagement. - **Frozen Wine Cocktails:** The adaptation of still wines into frozen, cocktail-style formats that reposition traditional varietals for warm-weather, experience-driven consumption occasions. - **Photogenic Drink Experiences:** Visually striking, camera-ready beverages designed to drive social sharing and extend brand exposure beyond the physical event environment. ### Industries Being Reshaped - **Wine and Spirits:** Opportunities emerge for producers to develop hybrid, ready-to-serve formats and co-branded offerings that blur lines between wine, cocktails, and experiential merchandising. - **Sports Event Hospitality:** Hospitality and concessions at sporting events can evolve into curated beverage destinations that enhance guest experience through themed signature drinks and keepsakes. - **Packaging and Merchandise:** Design-led, reusable packaging and collectible merchandise tied to limited runs offer new licensing and secondary-market possibilities around beverage products. ## Related on Trend Hunter - [Zesty Tennis-Inspired Cocktails](https://www.trendhunter.com/trends/the-ace-paloma.md) - [Golf Tournament-Inspired Cocktails](https://www.trendhunter.com/trends/southern-blossom.md) - [Ready-To-Drink Mimosa Bottles](https://www.trendhunter.com/trends/readytodrink-mimosas.md) - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [Sorbetto-Infused Mocktails](https://www.trendhunter.com/trends/talenti-raspberry-smash.md) - [Unique Wine Flavors](https://www.trendhunter.com/trends/watermelon-chili.md) - [Bittersweet Citrus Mixers](https://www.trendhunter.com/trends/bittermilk-no8.md) - [Frozen Wine Desserts](https://www.trendhunter.com/trends/ros-popsicles.md) - [Festive Frozen Margaritas](https://www.trendhunter.com/trends/jingle-berry-rita.md)