# Limited-Edition Rosé Collections Santa Margherita Wines Partners with LoveShackFancy By Kalin Ned | Published 2026-06-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/santa-margherita-wines References: [instagram](https://www.instagram.com/p/DZfjJCCu2pl/)  [Santa Margherita Wines](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy), the Italian producer known for its [Pinot](https://www.trendhunter.com/trends/avalines-holiday-gift-box) Grigio and Prosecco, has reunited with the fashion and lifestyle brand [LoveShackFancy](https://www.trendhunter.com/trends/loveshackfancy-2) for a second consecutive summer collaboration. As part of this joint effort, the companies will release a limited-edition rosé collection that includes the return of the popular 1.5-litre magnum bottle and the introduction of a first-ever three-litre jeroboam format. Both of these bottles feature a brand-new custom-designed floral print that blends timeless Italian elegance with whimsical, feminine charm. The three-litre jeroboam, which is Santa Margherita's largest rosé format ever released, contains approximately 20 glasses of wine and is positioned as a statement centrepiece for poolside gatherings, sunset parties, and celebratory summer events. The rosé itself is a blend of Chardonnay from Trentino's mountainous vineyards, Sauvignon Blanc from the Adriatic coast, and a touch of Venetian Pinot Nero. Image Credit: Santa Margherita Wines x LoveShackFancy ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 41% | Activity: 25% | Freshness: 78% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Fashion-branded Wine:** Cross-category partnerships between wineries and lifestyle labels create premium collectible products that turn beverage packaging into a seasonal fashion statement. - **Oversized Entertaining Formats:** Large-format bottles are reshaping social hosting by combining shareable volume, visual spectacle, and higher perceived value for celebratory occasions. - **Limited-edition Packaging:** Scarcity-driven floral designs and custom bottle artwork transform traditional wine releases into collectible lifestyle drops with stronger gifting and social media appeal. ### Where This Applies - **Wine and Spirits:** Premium producers are finding new differentiation through designer collaborations, unconventional bottle sizes, and occasion-led formats that extend beyond standard varietal positioning. - **Fashion and Lifestyle:** Lifestyle brands gain cultural reach by translating their visual identities into adjacent categories such as wine, where aesthetics influence purchase behavior and social display. - **Events and Hospitality:** Resort venues, party planners, and experiential hospitality spaces benefit from statement beverage formats that function as both refreshment and decorative centerpiece. ## Related on Trend Hunter - [Limited-Edition Organic Wines](https://www.trendhunter.com/trends/avaline-x-stella-mccartney.md) - [Tennis-Themed Rosé Cocktails](https://www.trendhunter.com/trends/santa-margherita.md) - [Ready-To-Drink Mimosa Bottles](https://www.trendhunter.com/trends/readytodrink-mimosas.md) - [Luxurious Italian Wine Collabs](https://www.trendhunter.com/trends/dolce-gabbana-x-donnafugata.md) - [Celebrity-Backed Rosé Drops](https://www.trendhunter.com/trends/cuve-rock-n-roll-ros.md) - [Fashion Icon Rosé Collections](https://www.trendhunter.com/trends/vera-wang-roses.md) - [Anniversary Rosés](https://www.trendhunter.com/trends/whispering-angel-20th.md) - [Value-Sized Boxed Rose Wines](https://www.trendhunter.com/trends/le-petit-poulet-ros-boxed-wine.md) - [Barrel-Aged Rosé Releases](https://www.trendhunter.com/trends/gran-vino-rosado.md)