# Sliced Accessories Ads Freja Beha Erichsen Gets Chopped Up for Santa Lolla Cruise 2011 Campaign By Marissa Brassfield | Published 2011-06-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/santa-lolla-cruise-2011 References: [designscene.net](http://www.designscene.net/2011/06/freja-beha-erichsen-santa-lolla-cruise-2011.html) & [santalolla.br_](http://www.santalolla.com.br) IMG model Freja Beha Erichsen is the face of the Santa Lolla Cruise 2011 campaign. Erichsen is photographed by Henrique Gendre in [color-blocked fashion](https://www.trendhunter.com/trends/contemporary-femininity) curated by Luis Fiod and summer-ready accessories from the Santa Lolla collection. During the post-production ads, the Santa Lolla Cruise 2011 ads are sliced up horizontally, each slice shifted slightly so as to selectively obscure parts of the photo. In some, an [oversized clutch and shoes](https://www.trendhunter.com/trends/galleria-handbag) are the only clearly visible pieces; other shots highlight just a pair of [fabulous pumps](https://www.trendhunter.com/trends/roger-vivier-holiday-2025). This subtle detail alerts viewers where to focus their attention -- forget the outfits, look at those stunning espadrilles! The Santa Lolla Cruise 2011 campaign uses clever image-manipulation techniques to subtly direct the audience's attention to the fun featured accessories. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 28% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Image-manipulation Advertising:** The Santa Lolla Cruise 2011 campaign demonstrates the trend of using clever image-manipulation techniques to attract attention to featured accessories. - **Selective Obscurity:** The sliced accessories ads employ the trend of selectively obscuring parts of the photo to create visual intrigue and direct focus towards specific items. - **Color-blocked Fashion:** The Santa Lolla Cruise 2011 campaign showcases the trend of color-blocking in fashion, emphasizing bold and vibrant combinations. ### Where This Applies - **Fashion Advertising:** The sliced accessories ads indicate opportunities for disruptively innovating fashion advertising techniques and creating visually captivating campaigns. - **Image Manipulation Software:** The trend of image-manipulation advertising presents an opportunity for the development of innovative software tools that simplify and enhance the creation of unique visual effects. - **Accessory Design:** The Santa Lolla Cruise 2011 campaign emphasizes the importance of accessories, indicating a potential for disruptive innovation in the accessory design industry to create standout pieces. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md)