# Checkerboard Puffer Jackets The Santa Cruz Puffer Jacket is Edgy and Laid Back By Ell Smith | Published 2017-11-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/santa-cruz-puffer-jacket References: [hypebae](https://hypebae.com/2017/11/santa-cruz-checkerboard-logo-puffer-jacket) & [asos](http://www.asos.com/women/a-to-z-of-brands/santa-cruz/cat/?cid=26199) The Santa Cruz [puffer jacket](https://www.trendhunter.com/trends/nanga-and-saturdays-nyc) places a unique twist on the classic look through peppering the brand's bold logo throughout the edgy checkerboard design. Puffer coats are warm, stylish and perfect for layering, making them an ideal accessory for the winter months, but finding one that stands out presents the fashionista with a unique challenge. The jacket's edgy yet laid back design is sure to make for a standout piece, offering the wearer a unique coat to help dress down any outfit. Design aside, this coat promises to keep the wearer snug as it comes complete with a [padded collar](https://www.trendhunter.com/trends/padded-collection), a zip-up front and perfectly placed pockets, making for a [winter staple](https://www.trendhunter.com/trends/fall-and-winter-line) that doesn't compromise style. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 46% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Bold Logo Design:** Opportunity to incorporate bold logos into fashion designs to create unique and standout pieces. - **Layering Fashion:** Opportunity to create clothing accessories that are perfect for layering and adding style during winter months. - **Edgy Checkered Design:** Opportunity to incorporate edgy checkered designs into clothing for a standout and fashionable look. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity to offer unique and standout puffer jackets through incorporating bold logos and edgy designs. - **Winter Apparel:** Disruptive innovation opportunity to create warm and stylish winter clothing accessories that are perfect for layering. - **Fashion Design:** Disruptive innovation opportunity to experiment with edgy and standout designs in clothing, such as checkered patterns. ## Related on Trend Hunter - [One-Piece Adult Outerwear](https://www.trendhunter.com/trends/puffer-chubbsie.md) - [Terrain-Inspired Jacket Designs](https://www.trendhunter.com/trends/sons-bonnington-puffer-jacket.md) - [Seasonal Outerwear Designs](https://www.trendhunter.com/trends/uniqlo-puffertech.md) - [Technical Street Puffers](https://www.trendhunter.com/trends/nanga-and-saturdays-nyc.md) - [Luxury Belted Puffer Jackets](https://www.trendhunter.com/trends/rudsaks-pelin-s.md) - [Hybrid Vest Jacket Designs](https://www.trendhunter.com/trends/columbia-csc1938-dually-mountain-outerchange.md) - [Packable Adventurer Puffer Jackets](https://www.trendhunter.com/trends/proof-powerfill-down-jacket.md) - [Graphene-Infused Puffer Jackets](https://www.trendhunter.com/trends/vollebak-double-graphene-lightweight-puffer.md) - [Stylish Sherpa Dog Jackets](https://www.trendhunter.com/trends/sherpa-dog-jacket.md)