# Head-Turning Hospital Ads Santa Casa de Misericordia de Sao Paulo Ads Will Turn You Upside Down By Emily Evans | Published 2011-05-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/santa-casa-de-misericordia-de-sao-paulo-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/santa_casa_de_misericordia_de_sao_paulo_woman) & [santacasasp.org.br](http://www.santacasasp.org.br/) If you've ever seen ads for blood donation before, you can appreciate the effectiveness of these [Santa Casa de Misericordia de Sao Paulo](https://www.trendhunter.com/trends/santa-margherita-wines) ads. These print advertisements were done by advertising agency [Young & Rubicam](https://www.trendhunter.com/trends/paris-printemps-popup) in Brazil. The ads created for the [Hospitals and Healthcare institutions](https://www.trendhunter.com/trends/peak-harvest-produce) in San Paulo are eye-catching and literally head-turning. Just by looking at these ads you may find yourself wanting to know a little bit more. The topic of blood donation can be one that many people avoid listening to, despite its apparent importance. The text included in the ads -- "You have more blood than you need, give a bit" -- reflects the attention-grabbing models who are turned upside down. By instantly capturing our attention, these Santa Casa de Misericordia de Sao Paulo ads do a great job at relaying a message that people might commonly look past. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 12% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Eye-catching Ads:** These head-turning hospital ads by Santa Casa de Misericordia de Sao Paulo demonstrate the effectiveness of attention-grabbing advertising. - **Blood Donation Awareness:** The ads for blood donation encourage people to think about the importance of donating blood and spark conversations about this topic. - **Creative Print Advertising:** The innovative design and concept of these print ads by Young & Rubicam in Brazil showcase the potential for creative advertising in various industries. ### Who This Affects Most - **Healthcare:** The healthcare industry can explore creative advertising techniques to raise awareness about different health issues and promote their services. - **Advertising:** The advertising industry can discover new ways to create eye-catching and impactful campaigns that capture people's attention and convey important messages. - **Nonprofit:** Nonprofit organizations, like blood donation centers, can utilize unique and attention-grabbing advertising to increase awareness and donor participation for their cause. ## Related on Trend Hunter - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Inspiring Healthcare Campaigns](https://www.trendhunter.com/trends/extraordinary-care.md) - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [Health Network Brand Campaigns](https://www.trendhunter.com/trends/uhnited.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md) - [Mixed-Reality Blood Donations](https://www.trendhunter.com/trends/mixed-reality-experience.md) - [Superhero-Themed Hospital Campaigns](https://www.trendhunter.com/trends/sickkids-foundation-ad.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md)