# Long-Lasting Radiant Fragrances NEST New York’s Unveils New Santa Barbara Strawberry Fragrance By Georgia Wray Norsten | Published 2025-01-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/santa-barbara-strawberry References: [nestnewyork](https://www.nestnewyork.com/en-ca?1234) & [nestnewyork](https://www.nestnewyork.com/collections/santa-barbara-strawberry)  [NEST New York](https://www.trendhunter.com/trends/nest-body-mists) has introduced 'Santa Barbara Strawberry,' a radiant fruity floral fragrance that captures the essence of sun-ripened strawberries and dewy pink peonies complemented by warm solar woods. Designed to indulge your senses, the collection features two luxurious formats: 'Perfume Oil' and 'Body Mist.' The Perfume Oil, available in 30ml and a travel-friendly 6ml rollerball, blends luscious strawberry notes with nourishing baobab oil. Ideal for layering or creating a custom scent by mixing with an unscented moisturizer, it provides a concentrated, long-lasting fragrance. The Body Mist offers a lightweight, skin-softening formula perfect for refreshing or pairing with the Perfume Oil to enhance its captivating aroma throughout the day. Available now on [Sephora.ca](https://www.trendhunter.com/trends/the-sweet-summer-minis) and NEST New York's website, Santa Barbara Strawberry embodies NEST New York’s commitment to sustainability and is certified cruelty-free by PETA and [Leaping Bunny](https://www.trendhunter.com/trends/affordable-curling-mascara). Elevate your fragrance routine with this enchanting addition. Image Credit: Nest New York ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 85% | Activity: 88% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Fragrance Development:** The introduction of eco-friendly fragrances like Santa Barbara Strawberry highlights the industry's shift towards sustainability, offering new opportunities for cruelty-free certification and ethical sourcing. - **Multi-format Fragrances:** The dual formats of Perfume Oil and Body Mist reflect a growing trend in customizable and versatile fragrance options, catering to consumer demand for personalization. - **Nostalgic Scent Creation:** Fragrances inspired by familiar and comforting aromas, such as sun-ripened strawberries, are emerging, tapping into the emotional connections and sensory nostalgia of consumers. ### Where This Applies - **Cosmetic and Personal Care:** With the rise of long-lasting and eco-friendly formulations, the cosmetic and personal care industry sees an influx of innovation in fragrance product development. - **Sustainable Beauty:** A growing focus on sustainable and ethical practices is reshaping the beauty industry, driven by consumer demand for environmentally responsible products. - **Luxury Retail:** High-end fragrance offerings like Santa Barbara Strawberry emphasize luxury retail trends, enriching customer experiences with exclusive and customizable scent choices. ## Related on Trend Hunter - [Fine-Fragrance Body Mists](https://www.trendhunter.com/trends/nest-body-mists.md) - [Premium Fragrance Collections](https://www.trendhunter.com/trends/voyages-by-nest.md) - [Opulent Lychee Rose-Scented Perfumes](https://www.trendhunter.com/trends/nest-fragrances.md) - [Layerable Strawberry Fragrances](https://www.trendhunter.com/trends/strawberry-fields.md) - [Garden-Invoked Fruity Body Mists](https://www.trendhunter.com/trends/berry-kiss.md) - [Warm Amber Perfume Oils](https://www.trendhunter.com/trends/madagascar-vanilla-perfume-oil.md) - [Vibrant Creamsicle-Inspired Fragrances](https://www.trendhunter.com/trends/creme-de-clementine.md) - [Decadent Strawberry Fragrances](https://www.trendhunter.com/trends/phlur-strawberry-letter.md) - [Decorative Holiday Scents](https://www.trendhunter.com/trends/limitededition-decorative-collection.md)