# Revived Tech Brand TVs The Sansui 55-inch OLED TV is Feature-Rich and Low-Cost By Michael Hemsworth | Published 2024-10-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sansui-55inch-oled-tv References: [digitaltrends](https://www.digitaltrends.com/home-theater/sansui-55-inch-oled-tv/) & [prweb](https://www.prweb.com/releases/sansui-launches-flagship-55-inch-oled-tv-with-120hz-refresh-rate-starting-at-just-799-302265225.html)  The Sansui 55-inch OLED TV has been announced as a tech product for the US market that revives the defunct Japanese electronic brand and provides consumers with a competitively priced option to consider. The television boasts a 120Hz refresh rate along with Dolby Vision, HDR10 and HLG, while also packing a 40W sound system complete with an integrated subwoofer and support for Dolby Atmos. The TV has two HDMI 2.1-compatible inputs along with dual-band WiFi ac connectivity, Ethernet and one USB 3.0 port. The Sansui 55-inch OLED TV is priced at $799, which positions it hundreds of dollars below comparable models from major brands like [Sony](https://www.trendhunter.com/trends/bravia-xr-sony), [Samsung](https://www.trendhunter.com/trends/oled-s95b) and LG. This will make the [Google](https://www.trendhunter.com/trends/sony-bravia-xr98x90l) TV-powered unit ideal for value-minded shoppers. Image Credit: Sansui ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 95% | Activity: 99% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Affordable High-end Displays:** The introduction of Sansui's 55-inch OLED TV at a competitive price point disrupts the market by offering premium features typically reserved for more expensive models. - **Revived Legacy Brands:** Sansui's return to the electronics market reflects a trend where defunct brands are being revitalized to meet current consumer demands and fill market gaps. - **Advanced Connectivity Features:** With the inclusion of HDMI 2.1 ports and dual-band WiFi ac, Sansui's TV demonstrates an industry shift towards more comprehensive and versatile connectivity options in home entertainment systems. ### Sectors Adopting This - **Consumer Electronics:** The consumer electronics industry sees a disruption with Sansui offering a feature-rich OLED TV at a fraction of the cost, challenging established market leaders. - **Home Entertainment:** Home entertainment systems are evolving as companies like Sansui introduce advanced audio and video technologies at more accessible price points. - **Smart TV Market:** The smart TV market is being reshaped by the influx of affordable yet high-performance models like the Sansui, which leverages Google TV integration and other smart features. ## Related on Trend Hunter - [Price-Slashed OLED TVs](https://www.trendhunter.com/trends/price-slashed-oled-tvs.md) - [High-Contrast Smart TVs](https://www.trendhunter.com/trends/z95a.md) - [Gaming-Ready OLED Televisions](https://www.trendhunter.com/trends/hisense-1.md) - [Vibrant 100-Inch TVs](https://www.trendhunter.com/trends/u76n-qled.md) - [Affordable OLED TVs](https://www.trendhunter.com/trends/lg-a2.md) - [OLED Smart TVs](https://www.trendhunter.com/trends/sharp-aquos.md) - [Next-Generation LED Technology TVs](https://www.trendhunter.com/trends/hisense-ux-rgb-miniled-tv.md) - [High-Resolution Mini-LED TVs](https://www.trendhunter.com/trends/qned90t.md) - [Giant High-Resolution Televisions](https://www.trendhunter.com/trends/bravia-xr-sony.md)