# Logo-Inspired Collaborative Streetwear SANSE SANSE and Billionaire Boys Club Join Forces By Amy Duong | Published 2021-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sanse-sanse References: [hypebeast](https://hypebeast.com/2021/3/sanse-sanse-billionaire-boys-club-collaboration-release) [Billionaire Boys Club](https://www.trendhunter.com/trends/potluck-club) works in collaboration with the brand SANSE SANSE on a new collection of apparel items. The collaboration features items such as lightweight jackets made from corduroy, straight cut trousers to match, and some tees that are finished in a clean white base. The aforementioned jackets are available in the color options of dark blue or cream, detailed with embroidered patches and some striping in a contrasting hue on the shoulders. The tees are detailed with Japanese calligraphy reading the words "Happy" and "Vibicy" on the front side of the design. Joining the apparel options will be a set of [limited edition Daruma dolls](https://www.trendhunter.com/trends/bape-x-kaikai-kiki). These dolls are designed to mimic the look of the BBC Spaceman, and will be seen detailing the tees as well. Image Credit: Billionaire Boys Club ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 28% | Activity: 5% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Collaborative Streetwear:** Opportunity for brands to collaborate and create unique streetwear collections. - **Logo-inspired Apparel:** Potential for brands to create apparel designed around iconic logos. - **Japanese Calligraphy Embellishments:** Opportunity for brands to incorporate Japanese calligraphy and other cultural elements as design details. ### Who This Affects Most - **Fashion:** The fashion industry can explore new collaboration opportunities and incorporate logo-inspired designs in their collections. - **Streetwear:** Streetwear brands can incorporate Japanese calligraphy and cultural elements into their designs for a unique aesthetic. - **Collectibles:** There is a market for limited edition collectibles like the Daruma dolls in this collaboration, particularly with a fashion or streetwear focus. ## Related on Trend Hunter - [Collaborative LNY Shirts](https://www.trendhunter.com/trends/potluck-club.md) - [Sporty Collab Streetwear](https://www.trendhunter.com/trends/starfield-collection.md) - [Reimagined Signature Militaristic Streetwear](https://www.trendhunter.com/trends/bape-and-alpha-industries.md) - [Community-Honoring Eclectic Fashion](https://www.trendhunter.com/trends/ganni-and-barbour.md) - [Collaborative Monochrome Streetwear](https://www.trendhunter.com/trends/comme-des-garons-and-the-north-face.md) - [Collaborative Summer Streetwear](https://www.trendhunter.com/trends/beams-and-needles.md) - [Graphic Collaborative Streetwear](https://www.trendhunter.com/trends/born-online.md) - [Collaborative Bold Technical Streetwear](https://www.trendhunter.com/trends/supreme-and-the-north-face-1.md) - [Elevated Collaborative Fashion Capsules](https://www.trendhunter.com/trends/apc-and-barbour.md)