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# Night Owl Editorials
'Sans Sommeil a Paris' in Visual Tales Magazine Depicts a Sleepless Citizen

By Marissa Brassfield | Published 2010-04-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sans-sommeil-a-paris
References: [thefashionisto](http://thefashionisto.com/blog/benoit-taupin-by-bell-soto-in-sleepless-in-paris-visual-tales/) & [visualtalesmagazine](http://www.visualtalesmagazine.com/)

I know what it's like to not be able to [fall asleep](https://www.trendhunter.com/trends/sleepless-lamp), so I can identify with the model in 'Sans Sommeil a Paris' in Visual Tales Magazine. Model Benoit Taupin wanders through the streets of Paris in [layered bohemian fashions](https://www.trendhunter.com/trends/day-3-capsule-2). His disheveled appearance makes me want to send this man an Ambien.

Bell Soto is the photographer behind 'Sans Sommeil a Paris' in Visual Tales Magazine. See more [bohemian menswear](https://www.trendhunter.com/trends/studio-nicholson-fw25) below.

**Implications** - Consumers in modern society are looking for products that feature a familiar element. Designs that have the ability to relate to customers are appealing to those who want a closer connection to their purchases. Coming out with more items like this could help a company increase its appeal.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 10% | Activity: 1% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Familiar Designs:** Creating products that feature a familiar element can appeal to consumers seeking a closer connection to their purchases.
- **Layered Bohemian Fashions:** The popularity of layered bohemian fashions presents an opportunity for clothing brands to tap into this trend and expand their offerings.
- **Photographic Editorials:** The rise of photographic editorials provides a platform for photographers and models to showcase their creative work in print magazines.

### Where This Applies

- **Fashion:** The fashion industry can leverage the demand for layered bohemian fashions and create new collections to meet consumer preferences.
- **Photography:** The photography industry can benefit from the growing popularity of photographic editorials, providing opportunities for photographers to showcase their work and collaborate with fashion brands.
- **Consumer Goods:** Consumer goods companies can capitalize on the trend of familiar designs by incorporating relatable elements into their products and marketing campaigns.

## Related on Trend Hunter

- [Parisian Altheisure-Style Sleepwear](https://www.trendhunter.com/trends/bed-sleepwear.md)
- [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)
- [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md)
- [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)
- [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)
- [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)
- [Sleep Support Fairy Tales](https://www.trendhunter.com/trends/sleepless-beauty.md)
- [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)
- [Nap-Inducing Lulling Robes](https://www.trendhunter.com/trends/zzzn-sleep-apparel-system.md)
