# Cartoonish Custard Dessert Collections The Sanrio x Pastel Collaboration Celebrates Pompompurin By Michael Hemsworth | Published 2025-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sanrio-x-pastel References: [soranews24](https://soranews24.com/2025/02/20/sanrio-pompompurin-purin-custard-pudding-sweets-sound-doubly-delicious-look-like-pooch-bottoms/) & [pastel-pudding](https://pastel-pudding.com/shop)  The Sanrio x Pastel collaboration has been announced by the brands in Japan to put the recognizable [Pompompurin animated character](https://www.trendhunter.com/trends/skullpanda-x-sanrio) in the spotlight for fans to admire. The [dessert lineup](https://www.trendhunter.com/trends/paris-baguette-kpop-demon-hunters) includes several treats for fans to pick up including the literally cheeky 'Purin Purin Purin-Pompompurin's Bottom' puddings that feature the backside of the animated golden retriever character. The collection also includes the 'Pompompurin Loves Purin Set,' 'Pompompurin Loves Purina a la Mode' and more. The Sanrio x Pastel collaboration is slated to make its debut at the brand's participating locations in Japan starting March 1 and be on offer through April 30, 2025. The dessert range will also see some prepackaged treats headed to grocery stores for lucky fans to pick up. ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 100% | Activity: 100% | Freshness: 36% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Character-inspired Desserts:** Dessert collections themed around popular characters offer unique consumer experiences by combining fandom with indulgence. - **Collaborative Branding:** Collaborations between well-loved brands and food companies create fresh brand recognition and drive consumer interest. - **Limited-time Offerings:** Offering limited-edition products can stimulate demand and create a sense of urgency among consumers. ### Industries Being Reshaped - **Fandom Merchandise:** The combination of consumer goods with popular culture icons presents an expanding market where fans can engage with their favorite franchises. - **Confectionery Innovation:** Creating visually appealing, character-based desserts can transform traditional sweets into engaging novelty items. - **Collaborative Marketing:** Brands working together on product lines can leverage mutual strengths and expand their audience reach effectively. ## Related on Trend Hunter - [Cartoon-Inspired Glasses Capsules](https://www.trendhunter.com/trends/owndays.md) - [Beloved Plush Character Toys](https://www.trendhunter.com/trends/collectible-sanrio.md) - [Cartoon Brand Snack Collaborations](https://www.trendhunter.com/trends/hello-kitty-x-pringles-collection.md) - [Marshmallow-Inspired Plush Collaborations](https://www.trendhunter.com/trends/peeps-and-sanrio.md) - [Cartoon Cat Chocolate Collaborations](https://www.trendhunter.com/trends/sanrio-and-godiva.md) - [Fruity Cartoon-Inspired Puddings](https://www.trendhunter.com/trends/benelic.md) - [Cartoon Cat Dessert Collections](https://www.trendhunter.com/trends/hello-kitty-birthday-double-cup.md) - [Lovable Cartoon Cat Apparel](https://www.trendhunter.com/trends/forever-21-and-sanrio.md) - [Cartoon-Themed Kitchen Products](https://www.trendhunter.com/trends/yoshinoya-at-home-campaign.md)