# Meal-Accompanied Adorable Toys McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys By Amy Duong | Published 2024-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sanrio-happy-meals References: [designtaxi](https://designtaxi.com/news/426652/McDonald-s-Teams-Up-With-Sanrio-For-Happy-Meal-Toys-That-Are-Cute-Functional/) & [mcdonalds.co.jp](https://www.mcdonalds.co.jp/family/happyset/detail02/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  [McDonald's Japan](https://www.trendhunter.com/trends/hello-kitty-happy-meal) introduces its latest [Sanrio](https://www.trendhunter.com/trends/sanrio-and-tmnt) Happy Meals campaign that is rolling out in two waves -- the total campaign started on April 12th and will end on May 9th. The first wave ends on April 25th and it highlights kitchen-themed functional with an adorable angle. The toys that accompany the meals include a Helly Kitty mini-tongs and container set or a star-shaped rice press inspired by Cinnamoroll, a juicer cup with a lid inspired by Pompompurin, and a Gudetama egg masher. The second wave will run between April 26th to May 9th with more portable accessories including a Kuromi comb, a [My Melody](https://www.trendhunter.com/trends/lady-m-x-my-melody-lunar-new-year-gift-set) cardholder, a Pochacco wet towel case, and a Little Twin Stars compact mirror. Image Credit: McDonald's Japan ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 100% | Activity: 100% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Functional Meal Toys:** Explore the potential for functional meal toys to enhance dining experiences and drive customer engagement. - **Character-inspired Products:** Leverage the popularity of character-inspired products to create unique and collectible offerings in the market. - **Limited Edition Campaigns:** Embrace the concept of limited edition campaigns to create a sense of urgency and exclusivity among consumers. ### Who This Affects Most - **Fast Food:** Fast food brands can innovate by integrating functional and novelty items into their meal promotions. - **Toy Manufacturing:** Toy manufacturing companies have the opportunity to collaborate with food chains to produce engaging and themed merchandise. - **Marketing and Advertising:** Marketing and advertising agencies can assist brands in launching limited edition campaigns that capitalize on consumer interests and trends. ## Related on Trend Hunter - [QSR Meal Sunkissed Toys](https://www.trendhunter.com/trends/hello-kitty-happy-meal.md) - [Expansive QSR Toy Ranges](https://www.trendhunter.com/trends/hello-kitty-happy-meals.md) - [Cartoon Mashup Qsr Meals](https://www.trendhunter.com/trends/hello-kitty-tmnt.md) - [Collaborative QSR Kids-Meal Toys](https://www.trendhunter.com/trends/sanrio-and-tmnt.md) - [Anime-Inspired QSR Deals](https://www.trendhunter.com/trends/mcdonalds-5.md) - [Outdoor Anime QSR Toys](https://www.trendhunter.com/trends/mcdonalds-japan-pokmon.md) - [Video Game Meal Toys](https://www.trendhunter.com/trends/mario-kart-happy-meal-toys.md) - [Anime-Themed Adorable Meal Sets](https://www.trendhunter.com/trends/hello-kitty-x-yugioh.md) - [Adorable Cartoon-Themed QSR Meals](https://www.trendhunter.com/trends/prosperity-meal.md)