# Branded Celebratory Coolers Sanrio Debuted a Limited Edition Cooler to Celebrate Its Characters By Colin Smith | Published 2021-12-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sanrio-cooler References: [sanrio](https://www.sanrio.com/?a) & [igloocoolers](https://www.igloocoolers.com/collections/hello-kitty/products/sanrio-little-twin-stars-cooler)  'Sanrio,' the Japan-based lifestyle and merchandise company that operates worldwide, has released a limited edition Sanrio cooler in celebration of the 'Little Twin Stars' birthdays. The Little Twin Stars are named Kiki and Lala, and are small blue and pink cartoon-like characters that were created as two of [Sanrio's mascots](https://www.trendhunter.com/trends/sanrio-2) in 1975. The birthdate of the Little Twin Stars is December 24th. This [limited edition cooler](https://www.trendhunter.com/trends/kikkoman-x-hello-kitty) was made in collaboration with '[Igloo](https://www.trendhunter.com/trends/igloo-custom),' and is a Sanrio-branded version of one of Igloo's 'Little Playmate' coolers. The cooler itself is bright blue with the handle and lid of the cooler featuring custom artwork of Kiki and Lala in a starry, cloudy scene in the sky. Also featured in this artwork are thematic decorations such as a rainbow and a mystical tower. The 'Sanrio Little Twin Stars Little Playmate Cooler' is available now for $39.99 on Igloo's online store. Image Credit: Sanrio, Igloo ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 78% | Activity: 54% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Limited Edition Collaborations:** The trend of limited edition collaborations between brands creates opportunities for disruption and novelty in product releases. - **Branded Merchandise for Celebrations:** Branded merchandise for specific celebrations allows for product differentiation and targeted marketing opportunities. - **Artistic, Customized Products:** The trend of artistic, customized products provides opportunities to create unique, personalized products that stand out in the market. ### Who This Affects Most - **Consumer Goods:** Consumer goods industries can capitalize on the trend of limited edition collaborations and offer more unique, differentiated products. - **Retail:** Retail industries can capitalize on the trend of branded merchandise for celebrations and target specific consumer needs and preferences. - **Art and Design:** Art and design industries can capitalize on the trend of artistic, customized products and offer personalized design services to create unique products. ## Related on Trend Hunter - [Cartoon Cat Dessert Collections](https://www.trendhunter.com/trends/hello-kitty-birthday-double-cup.md) - [Cartoon Cafe Collectibles](https://www.trendhunter.com/trends/miniverse-make-it-mini-food-hello-kitty.md) - [Iconic Cartoon Ice Creams](https://www.trendhunter.com/trends/van-leeuwen-hello-kitty.md) - [Cartoon-Themed Kitchen Products](https://www.trendhunter.com/trends/yoshinoya-at-home-campaign.md) - [Festive Cartoon Plushies](https://www.trendhunter.com/trends/sanrio.md) - [Cartoon Cat-Themed Drinkware](https://www.trendhunter.com/trends/hello-kitty-2.md) - [Halloween Flick-Inspired Coolers](https://www.trendhunter.com/trends/drinks-cooler.md) - [Festive Cartoon-Inspired Apparel](https://www.trendhunter.com/trends/forever-21-1.md) - [Celebratory Cartoon Candy Bars](https://www.trendhunter.com/trends/japanese-kitkat.md)