# Amalgamated Animal Attire Sanrio and A Bathing Ape Collaborate for a Collection By Christina Butty | Published 2009-08-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sanrio-bathing-ape-capsule-collection References: [hypebeast](http://hypebeast.com/2009/08/sanrio-x-a-bathing-ape-collaboration-collection/) & [us.bape](http://us.bape.com/) On the heels of their previously popular collections and the joint pop up shop, A Bathing Ape and [Sanrio](https://www.trendhunter.com/trends/peeps-and-sanrio) recently unveiled a full line from their capsule collection. This line features a variety of the [Sanrio characters](https://www.trendhunter.com/trends/collectible-sanrio) with A Bathing Ape’s Baby Milo character. Both companies have a very loyal fan base who collect their items. In my opinion, these [A Bathing Ape and Sanrio collaborations](https://www.trendhunter.com/trends/bape-x-stray-kids) will likely keep selling strong for a while. **Implications** - Consumers are looking for items that combine two different brands together. Products that feature a collaboration appeal to a wider audience than those which only feature one. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 31% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Brand Collaborations:** Opportunity for businesses to collaborate with other brands to create unique and appealing products. - **Collectible Merchandise:** Growing demand for limited edition and exclusive items that appeal to dedicated fan bases. - **Cross-brand Fan Base Extension:** Potential to attract new customers by combining the fan bases of two popular brands. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore collaborations with other brands to create unique clothing lines. - **Toys and Collectibles:** Opportunity for toy companies to collaborate with popular brands to create collectible merchandise. - **Licensing and Intellectual Property:** Companies specializing in licensing and intellectual property can facilitate collaborations between brands. ## Related on Trend Hunter - [Anime-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/bape-x-kaikai-kiki.md) - [Character Graphic Collaborative Apparel](https://www.trendhunter.com/trends/hello-kitty-capsule-2.md) - [Marshmallow-Inspired Plush Collaborations](https://www.trendhunter.com/trends/peeps-and-sanrio.md) - [Character Crossover Figures](https://www.trendhunter.com/trends/skullpanda-x-sanrio.md) - [Festive Cartoon-Inspired Apparel](https://www.trendhunter.com/trends/forever-21-1.md) - [Cartoon Cat Bath Collections](https://www.trendhunter.com/trends/hello-kitty-and-friends-x-lush.md) - [Holiday Character Streetwear](https://www.trendhunter.com/trends/anti-social-social-club-sanrio.md) - [Reimagined Signature Militaristic Streetwear](https://www.trendhunter.com/trends/bape-and-alpha-industries.md) - [Adorable Versatile Collaborative Watches](https://www.trendhunter.com/trends/babyg-bgd10k.md)