# Cartoon Cat Clothing Collaborations Sanrio and FILA Released an Eight-Piece Hello Kitty Line By Ell Smith | Published 2017-11-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sanrio-and-fila References: [hypebae](https://hypebae.com/2017/11/hello-kitty-sanrio-fila-collection-urban-outfitters) & [complexcon](https://www.complexcon.com/marketplace/urban-outfitters-x-sanrio-x-fila) Sanrio and [FILA](https://www.trendhunter.com/trends/burger-king-and-fila) have partnered to celebrate [Hello Kitty's](https://www.trendhunter.com/trends/hello-kitty-capsule-2) 43rd birthday, offering consumers an exclusive collaboration. The eight-piece collection is comprised of hoodies, t-shirts, polos and more, all boasting the instantly recognizable Hello Kitty bow. The white sweatshirt offers the wearer optimal comfort, while the cropped polo shirt elicits a cute but casual look. The collection includes accessories like bucket hats and tea towels in addition to footwear offerings. The available shoes feature [FILA's tennis-inspired silhouette](https://www.trendhunter.com/trends/hello-kitty-hightop-sneakers) and are available in both white and black colorways. Combining streetwear with Hello Kitty's adorable and nostalgic aesthetic, this collaboration features a collection of sporty must-haves that would appeal to fans of both brands. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 76% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Cartoon Cat Clothing Collaborations:** Disruptive innovation opportunity: Further collaborations between popular characters and fashion brands to capitalize on nostalgia and fan loyalty. - **Streetwear and Nostalgic Aesthetics:** Disruptive innovation opportunity: Create streetwear collections that incorporate nostalgic elements to appeal to millennial and Gen Z consumers. - **Brand Collaborations in Footwear:** Disruptive innovation opportunity: Partner with popular brands in the footwear industry to create limited-edition sneakers that combine unique aesthetics. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Explore collaborations with iconic characters to develop unique and trendy clothing collections. - **Streetwear:** Disruptive innovation opportunity: Incorporate nostalgic elements into streetwear designs to attract a wider consumer base. - **Footwear:** Disruptive innovation opportunity: Collaborate with other brands to create innovative and limited-edition sneakers that cater to collectors and sneaker enthusiasts. ## Related on Trend Hunter - [Lovable Cartoon Cat Apparel](https://www.trendhunter.com/trends/forever-21-and-sanrio.md) - [Cartoon Kitty-Themed Capsules](https://www.trendhunter.com/trends/forever-21-3.md) - [Character Graphic Collaborative Apparel](https://www.trendhunter.com/trends/hello-kitty-capsule-2.md) - [Festive Cartoon-Inspired Apparel](https://www.trendhunter.com/trends/forever-21-1.md) - [Kitty-Themed Textile-Focused Apparel](https://www.trendhunter.com/trends/pero.md) - [Cartoon-Inspired Cat Slides](https://www.trendhunter.com/trends/hello-kitty-1.md) - [Cat-Inspired Luxury Accessories](https://www.trendhunter.com/trends/hello-kitty-and-kate-spade.md) - [Cartoon Brand Snack Collaborations](https://www.trendhunter.com/trends/hello-kitty-x-pringles-collection.md) - [Opulent Kitty-Themed Capsules](https://www.trendhunter.com/trends/hello-kitty-3.md)