# Functional Italian Soda Ranges Sanpellegrino Crafted Soda Italiana Has Vitamin B6 and Magnesium By Michael Hemsworth | Published 2026-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sanpellegrino-crafted-soda-italiana References: [preparedfoods](https://www.preparedfoods.com/articles/131381-sanpellegrino-enters-functional-soda-segment) & [sanpellegrino](https://www.sanpellegrino.com)  The Sanpellegrino Crafted Soda Italiana range is a new lineup of refreshments crafted with a functional formulation in response to consumer demand for flavor-forward drinks with additional benefits. The soda range boasts a [zero sugar formulation](https://www.trendhunter.com/trends/hoplark-the-soda-set) with 20-calories or less per serving, and boasts [real fruit juices and natural flavors](https://www.trendhunter.com/trends/spindrift-1) in each variety. The soda range has two flavors including Strawberry Crema and Cherry Sorbetto, which have refreshing, dessert-like taste profiles to work perfectly in the summertime heat. The sodas are each formulated with [vitamins B6 and magnesium](https://www.trendhunter.com/trends/skip-magnesium) to give them a nutritional edge over the competition, and keep them relevant with today's health-minded shopper. The Sanpellegrino Crafted Soda Italiana range is available now online and in-store in the US, and comes in six-packs priced at $7.49. Image Credit: Sanpellegrino ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 38% | Activity: 52% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Flavor-forward Functional Sodas:** Combines indulgent, dessert-like flavor profiles with added micronutrients to appeal to consumers seeking taste and perceived health benefits in a single beverage. - **Zero-sugar Premium Sodas:** Premium positioning with low-calorie, no-sugar formulations and real fruit ingredients that redefine soda as an upscale, health-conscious refreshment. - **Fruit-forward Craft Soda Revival:** Emphasizes real fruit juices and natural flavors in small-batch or artisanal formats that elevate soda toward the craft beverage category. ### Who This Affects Most - **Beverage Retail:** Retail assortments and pricing strategies that integrate functional, premium sodas alongside craft and health-focused drinks to capture evolving shopper preferences. - **Nutraceutical Ingredients:** Ingredient suppliers of vitamins, minerals and natural flavor extracts positioned to partner with beverage brands seeking clean-label functional formulations. - **Foodservice and Hospitality:** Menus and beverage programs that incorporate upscale, functional sodas as non-alcoholic premium offerings for guests desiring sophisticated refreshment options. ## Related on Trend Hunter - [Health-Focused Vitamin-Enhanced Sodas](https://www.trendhunter.com/trends/stillers-soda.md) - [Functional Alcohol-Free Beers](https://www.trendhunter.com/trends/brewdog-mello.md) - [Functional Candy-Flavored Sparkling Waters](https://www.trendhunter.com/trends/sparkling-ice-x-life-savers.md) - [Functional Sparkling Waters](https://www.trendhunter.com/trends/line-of-sparkling-waters.md) - [Vitamin-Enriched Sparkling Waters](https://www.trendhunter.com/trends/radnor-spring.md) - [Effervescent Flavor-Driven Electrolyte Drinks](https://www.trendhunter.com/trends/nonni-electrolyte-drink.md) - [Vitamin-Enhanced Sparkling Water Flavors](https://www.trendhunter.com/trends/new-sodastream-flavors.md) - [Chic Free-From Soda Refreshments](https://www.trendhunter.com/trends/cans-soda.md) - [Sunny Italian Sparkling Waters](https://www.trendhunter.com/trends/sanpellegrino-ciao-limoncello.md)