# Abstract Cartoon Juice Branding The Sanote Cold-Pressed Juice is Made with Fresh Ingredients By Michael Hemsworth | Published 2018-09-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sanote-coldpressed-juice References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/09/sanote-zumitos-healthy.html) & [botanicoestudio](http://www.botanicoestudio.com/) The conceptual Sanote cold-pressed juice brand has been created by the Botánico Estudio as a new lineup of refreshments that are made with premium ingredients and branded with youth in mind. The juices are emblazoned with [quirky cartoon characters](https://www.trendhunter.com/trends/oodles-of-doodles) that are seen hugging the various ingredients in the recipe, which conveys a sense of wonder and abstract expressionism to the consumer. This helps to position a simple yet trendy beverage like cold-pressed juice as being a lifestyle-focused option for discerning consumers to pick up when seeking out a new refreshment variety. The conceptual Sanote cold-pressed juice brand features packaging made of glass for a more [eco-friendly ethos](https://www.trendhunter.com/trends/north-coast-organic) thanks to the reusable nature that will encourage consumers to keep it around rather than quickly discarding it. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 54% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Abstract Cartoon Branding:** Opportunity to disrupt traditional branding by utilizing abstract and playful branding elements to create a unique and eye-catching brand image. - **Youth-focused Lifestyle Products:** Opportunity to tap into the growing trend of youth-focused lifestyle products by creating beverages with unique brand identities that appeal to the younger audience. - **Eco-friendly Packaging:** Opportunity to disrupt the traditional packaging industry by creating eco-friendly packaging solutions like reusable glass bottles that align with the consumer's increasing sustainability concerns. ### Where This Applies - **Beverage Industry:** Opportunity to disrupt the traditional beverage industry by creating unique and creative beverage options that appeal to the younger audience with a focus on lifestyle and health. - **Packaging Industry:** Opportunity to disrupt the traditional packaging industry by creating innovative and eco-friendly packaging solutions for beverage products that align with consumer's growing sustainability concerns. - **Design Industry:** Opportunity to disrupt the traditional branding industry by incorporating abstract and playful branding elements in beverage packaging and creating unique brand identities for lifestyle products that appeal to younger audiences. ## Related on Trend Hunter - [Extravagant Flavor Super Juices](https://www.trendhunter.com/trends/coldpress-juices.md) - [Premium Next-Gen Juices](https://www.trendhunter.com/trends/loom.md) - [Accessibility Awareness Juice Labels](https://www.trendhunter.com/trends/juice-labels.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Flavorful Cold-Pressed Juices](https://www.trendhunter.com/trends/twisted-alchemy.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Cold-Pressed Drink Lineups](https://www.trendhunter.com/trends/coldpressed-drinks.md)