# Shoe Sole-Sanitizing Doormats The 'Shuzon' Sanitizing Doormat Eliminates Pathogens from Footwear By Michael Hemsworth | Published 2020-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sanitizing-doormat References: [thegadgetflow](https://thegadgetflow.com/portfolio/sanitizing-doormat/) & [kickstarter](https://www.kickstarter.com/projects/shuzon/shuzon-the-doormat-that-sanitizes-your-shoe-soles?ref=1xjxvi&utm_source=GadgetFlow&utm_campaign=GadgetFlow) The [COVID-19](https://www.trendhunter.com/trends/indicaid-covid19flu-ab-home-test) pandemic has made consumers very aware of all the ways they could be bringing unwanted germs and bacteria into their living space, which is seeing new products like the 'Shuzon' sanitizing doormat be introduced. The doormat works by being positioned at an entryway and provides inhabitants or visitors with a place to [disinfect their footwear](https://www.trendhunter.com/trends/shoe-protection) before entering. The unit works by having household disinfectant added into the wet side of the mat to have the person step onto it in order to eliminate pathogens; shoes can then be removed before stepping on the dry side and entering the home. The 'Shuzon' sanitizing doormat is designed to last a lifetime, and features sponges that are easy to wash and continuously reuse for months at a time. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Sanitizing Doormats:** The creation of sanitizing doormats has opened up opportunities for businesses to produce and sell innovative disinfectant products that can be used by households and businesses alike. - **Footwear Disinfection:** The increased focus on sanitation has provided opportunities for businesses to create products that disinfect footwear, including portable devices and in-home equipment. - **Home Sanitation:** The COVID-19 pandemic has created demand for products that can sanitize homes, leading to opportunities for businesses to produce sanitizing products for a variety of surfaces and applications. ### Who This Affects Most - **Home Goods:** The production and sale of sanitizing doormats and other home sanitation products presents opportunities for businesses in the home goods industry to expand their offerings into the health and wellness space. - **Health and Wellness:** The creation of sanitizing products such as doormats presents opportunities for businesses to expand into the health and wellness industry by producing products that promote cleanliness and hygiene. - **Hospitality:** The adoption of sanitizing doormats and other disinfectant products presents opportunities for businesses in the hospitality industry to provide a safer and more sanitary environment for customers and staff. ## Related on Trend Hunter - [Sanitizing Shoe Cabinets](https://www.trendhunter.com/trends/rootsense.md) - [Entryway Deodorizing Stools](https://www.trendhunter.com/trends/comodo.md) - [Chic Shoe Care Appliances](https://www.trendhunter.com/trends/shoe-styler.md) - [Patterned Luxe Progressive Doormats](https://www.trendhunter.com/trends/the-outlier.md) - [Hygienic Shoe Care Systems](https://www.trendhunter.com/trends/lg-styler-shoecare-and-shoecase.md) - [Dedicated Cleaning Tool Sanitizers](https://www.trendhunter.com/trends/sterilizer-2022.md) - [Germ-Killing Clothing Cleaners](https://www.trendhunter.com/trends/clothing-care-appliance.md) - [Self-Sanitizing Computer Mouses](https://www.trendhunter.com/trends/zero-mouse.md) - [Two-in-One Shoe Cleaner Devices](https://www.trendhunter.com/trends/shoe-dryer-and-deodorizer.md)