# Organic Feminine Hygiene Products The Oi Sanitary Product Branding is Focused on Being Educational By Michael Hemsworth | Published 2016-06-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sanitary-product References: [thedieline](http://www.thedieline.com/blog/2016/5/30/oi-organic-initiative) & [catobrandpartners](http://catobrandpartners.com/) The synthetic sanitary products that are readily available around the world are being slammed by Oi (Organic Initiative) as being [unsustainable feminine hygiene products](https://www.trendhunter.com/trends/menstrual-care-solutions) for ladies to use. To combat this, Oi created [organic cotton panty liners and tampons](https://www.trendhunter.com/trends/vive-for-your-v) that are made from natural materials that aren't exposed to harsh chemicals. Moreover, the Oi products focus on being as straight-forward in it's branding as possible. The packaging for Oi sanitary products was created by Cato Brand Partners and features slogans that are pithy and focused on how the product is better than the other brand options. "[Biodegradable is not debatable](https://www.trendhunter.com/trends/sparepair-underwear)," Safe, not synthetic" and "Pure inside, nothing to hide" are just a handful of the slogans that appear painted on the product packaging. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 75% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Feminine Hygiene Products:** Opportunity for disruptive innovation in the feminine hygiene industry by developing sustainable products made from natural materials. - **Educational Branding:** Opportunity for disruptive innovation in packaging and branding by focusing on educational messaging about the product's sustainability and benefits. - **Chemical-free Options:** Opportunity for disruptive innovation by offering chemical-free alternatives to synthetic sanitary products. ### Where This Applies - **Feminine Hygiene:** Opportunity for disruptive innovation within the feminine hygiene industry to provide sustainable and chemical-free products. - **Packaging and Branding:** Opportunity for disruptive innovation in packaging and branding industries to develop educational and informative designs for sustainable feminine hygiene products. - **Natural Materials:** Opportunity for disruptive innovation in the natural materials industry by developing materials specifically designed for sustainable feminine hygiene products. ## Related on Trend Hunter - [Breathable Bamboo Sanitary Products](https://www.trendhunter.com/trends/knh.md) - [Eco-Friendly Feminine Care Products](https://www.trendhunter.com/trends/ecofriendly-tampons.md) - [Biodegradable Period Products](https://www.trendhunter.com/trends/iris-arlo-pads.md) - [Eco-Conscious Menstrual Solutions](https://www.trendhunter.com/trends/natracare.md) - [Bamboo-Made Menstrual Products](https://www.trendhunter.com/trends/the-cheeky-panda-pads.md) - [Organic Cotton Essentials](https://www.trendhunter.com/trends/organic-cotton.md) - [Branded Feminine Product Donations](https://www.trendhunter.com/trends/free-tampons-and-pads.md) - [Eco Hybrid Tampons](https://www.trendhunter.com/trends/playtex-clean-comfort.md) - [Mom-Targeted Menstrual Pads](https://www.trendhunter.com/trends/liv-by-kotex.md)