# Discreet Sanitary Napkin Packaging Two Students Help Make Feminine Hygiene Less Embarassing By Meghan Young | Published 2016-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sanitary-napkin-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/04/sanitary-napkins-student-project.html) Although shopping for [pads and tampons](https://www.trendhunter.com/trends/menstrual-care-solutions) are a necessary part of any woman's life, it can still be a fairly embarrassing chore for many, but this sanitary napkin packaging hopes to remedy that. It was conceived by two students who realized it was a s simple as being able to hide the labelling when venturing out of the store. Devanshi Shah and Chaitali Chougule essentially created a sanitary napkin packaging that can be flipped over as soon as its purchased. What makes it even more brilliant is the fact that it is easy to carry thanks to built-in handles, which also makes it appear as though it were a [takeout container](https://www.trendhunter.com/trends/onehand-pump-paper-pack). Men will also appreciate this redesign. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 87% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Discreet Sanitary Napkin Packaging:** Creating sanitary napkin packaging that can be flipped over and has built-in handles presents an opportunity for disruptive innovation in the feminine hygiene industry. - **Embarassment-free Feminine Hygiene Shopping:** Developing discreet packaging solutions for feminine hygiene products can revolutionize the way women experience shopping for pads and tampons. - **Gender-inclusive Hygiene Packaging:** Designing sanitary napkin packaging that appeals to all genders can bring about inclusive and progressive changes in the feminine hygiene market. ### Sectors Adopting This - **Feminine Hygiene:** The feminine hygiene industry can embrace the opportunity to create innovative and discreet packaging solutions for pads and tampons. - **Packaging:** The packaging industry has the potential to explore new designs and features that cater to consumer privacy and convenience. - **Retail:** Incorporating discreet packaging for feminine hygiene products can offer a competitive advantage to retailers, attracting a wider range of customers. ## Related on Trend Hunter - [Easy-to-Install Pad Dispensers](https://www.trendhunter.com/trends/freda-dispenser.md) - [Eco-Conscious Menstrual Solutions](https://www.trendhunter.com/trends/natracare.md) - [Inclusive Tampon Branding](https://www.trendhunter.com/trends/tampon-for-men.md) - [Mother-Targeted Menstrual Pads](https://www.trendhunter.com/trends/carefree-pads.md) - [Destigmatizing Period Comical Kits](https://www.trendhunter.com/trends/first-period-kit-2.md) - [Menstrual Product-Celebrating Jeans](https://www.trendhunter.com/trends/u-by-kotex-maximalism-jeans.md) - [Affordable Eco-friendly FemCare](https://www.trendhunter.com/trends/periodhealth-femalehealth-pregnancycare-femalehygiene.md) - [Period Care Hotel Kits](https://www.trendhunter.com/trends/hospitality-kits.md) - [Bamboo-Made Menstrual Products](https://www.trendhunter.com/trends/the-cheeky-panda-pads.md)