# Sangria-Inspired Zero-Proof Beverages TÖST Beverages Expands Its Premium Non-Alcoholic Portfolio By Kalin Ned | Published 2025-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sangriainspired References: [bevnet](https://www.bevnet.com/pr/2025/05/07/t%C3%B6st-beverages-paints-the-town-red-with-new-sangria-flavor) & [tostbeverages](https://tostbeverages.com/)  [TÖST Beverages](https://www.trendhunter.com/trends/modern-can) has launched a new [Sangria](https://www.trendhunter.com/trends/cranberry-sangria-spice)-inspired offering that capitalizes on growing consumer demand for sophisticated zero-proof alternatives. The new variant blends blood orange and red grape with the brand's established foundation of white tea, berries, and botanicals. This creates a complex flavor profile that mimics traditional sangria's fruit-forward character while maintaining TÖST's signature dry finish. TÖST Beverages' [Sangria-inspired zero-proof alternative](https://www.trendhunter.com/trends/blackberry-sangria) is available in elegant 750ml bottles and at affordable prices — $8.99 per bottle. The latest launch complements the brand's existing Original and Rosé varieties. Strategically timed for summer entertaining when consumers seek festive yet alcohol-free options, the introduction of the Sangria-inspired spirit follows the brand's successful market penetration as the third-largest non-alcoholic wine producer, with 150% annual growth across 9,000 global retail locations. Image Credit: TÖST Beverages ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 56% | Activity: 65% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Sangria-inspired Zero-proof Drinks:** The trend of Sangria-inspired zero-proof drinks caters to consumers' growing desire for sophisticated non-alcoholic beverages with complex flavor profiles. - **Premium Non-alcoholic Beverages:** The rise in premium non-alcoholic beverages reflects a shift towards high-quality, aesthetically appealing options that rival traditional alcoholic offerings. - **Summer Alcohol-free Entertaining:** The increasing demand for alcohol-free options during summer gatherings showcases the trend towards inclusive and health-conscious socializing experiences. - **Evolving Non-alcoholic Wine Market:** As the non-alcoholic wine market expands, there are opportunities for innovation in diverse flavor combinations and presentation formats. ### Sectors Adopting This - **Non-alcoholic Beverage Market:** The non-alcoholic beverage industry is witnessing a surge in demand for diverse and refined offerings that appeal to health-conscious and sober-curious consumers. - **Specialty Food and Beverage:** Within the specialty food and beverage sector, the introduction of unique non-alcoholic options is creating new market niches and attracting diverse consumer demographics. - **Luxury Hospitality and Events:** In luxury hospitality and event planning, there's a growing market for premium non-alcoholic beverages, providing differentiation and sophisticated experiences. ## Related on Trend Hunter - [Zero-Proof Sparkling Beverages](https://www.trendhunter.com/trends/tost.md) - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Non-Alcoholic Rosé Wines](https://www.trendhunter.com/trends/bodvr-no-0.md) - [Canned Non-Alcoholic Sangrias](https://www.trendhunter.com/trends/nonalcoholic-sangria.md) - [Zero-Proof Brunch Beverages](https://www.trendhunter.com/trends/fauxmosa.md) - [Autumnal Tea Mocktails](https://www.trendhunter.com/trends/cranberry-sangria-spice.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Zero-Proof Mocktail Variety Packs](https://www.trendhunter.com/trends/mocktail-variety-pack.md) - [Sparkling Zero-Proof Rosé](https://www.trendhunter.com/trends/dry-january-2.md)