# Fruity Sangria Spritzers Wild Berry Sangria is a Fruit-Based Spritzer by Straub Brewery By Laura McQuarrie | Published 2021-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sangria-spritzer References: [prnewswire](https://www.prnewswire.com/news-releases/historic-straub-brewery-launches-first-ever-sangria-spritzer-for-year-round-enjoyment-301318678.html) & [straubbeer](http://www.straubbeer.com) Wild Berry Sangria is a [sangria spritzer](https://www.trendhunter.com/trends/sangria-fizz) and it's a notable one since it's the first fruit-based spritzer created by a Pennsylvania brewery. Straub Brewery is introducing Sabina's Signature Series and the Wild Berry Sangria Spritzer, a refreshing year-round bubbly beverage that blends 100% natural fruit juices and a hint of citrus. There are just 80 calories in the gluten-free beverage, where sparkling mountain fresh spring water is joined by red and white grapes, apple, raspberry and elderberry juices for a refreshing and well-balanced taste. Straub Brewery President and CEO Bill Brock says, "In the beverage industry, flavored wines - such as Sangria - and sparkling seltzers have been doing well over the past few years and we thought, why not combine the two into a fresh new product? Our Sangria Spritzer is a great entry category for new and younger [Gen Z](https://www.trendhunter.com/trends/vermouth-spritz) and millennial wine consumers, and we've experienced great feedback from a much broader base of new fans." ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 9% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Fruit-based Alcoholic Beverages:** Opportunity for breweries to capitalize on the popularity of flavored wines and seltzers by combining them into a fresh and innovative product. - **Lower-calorie Alcoholic Beverages:** Opportunity for alcoholic beverage manufacturers to appeal to health-conscious consumers by offering low-calorie options without compromising on taste. - **Entry-level Alcoholic Beverage Products:** Opportunity for alcoholic beverage manufacturers to target younger generations by offering affordable and approachable products that cater to their specific tastes. ### Industries Being Reshaped - **Alcoholic Beverage Manufacturing:** Alcoholic beverage manufacturers can innovate by creating innovative products that cater to changing consumer preferences and trends. - **Craft Beer:** Craft breweries can expand their product offerings by venturing into innovative and unique alcoholic spritzers and flavored wines. - **Non-alcoholic Beverages:** Non-alcoholic beverage manufacturers can tap into the growing demand for low-calorie and fruit-based beverage options by creating innovative products that cater to health-conscious consumers. ## Related on Trend Hunter - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md) - [Non-Alcoholic Blackberry Sangrias](https://www.trendhunter.com/trends/blackberry-sangria.md) - [Canned Non-Alcoholic Sangrias](https://www.trendhunter.com/trends/nonalcoholic-sangria.md) - [Sangria-Flavored Hard Seltzer Mixers](https://www.trendhunter.com/trends/hard-seltzer-mix.md) - [Ready-to-Sip Sparkling Aperitifs](https://www.trendhunter.com/trends/the-spritz-by-sazerac.md) - [Non-Alcoholic Fruity Spritzers](https://www.trendhunter.com/trends/vitis.md) - [Sparkling Rosé Sangrias](https://www.trendhunter.com/trends/mija-bubbly-ros-sangria.md) - [Low-Calorie Wine Spritzers](https://www.trendhunter.com/trends/cool-cat.md) - [Refreshing Citrus Moscato Wines](https://www.trendhunter.com/trends/blood-orange-spritz.md)