Japan's Sangaria Helps Get Your Kids Addicted

 - Jun 4, 2007
References: sangaria.co.jp & kilian-nakamura
Our good friends at Kilian Nakamura point us to beer for kids! Sangaria is a Japanese company that markets juice to children by encouraging them to think it's beer. Everything about the drink convinces kids they are drinking beer, right from the packaging design which is in 6-pack format, the bottle is designed to look like a real beer bottle and when poured the drink has a "head" of foam just like real beer. The anime cartoons on the bottle and the apple juice flavor are the only ways kids can tell this product isn't real beer. There's nothing like encouraging children to be underage alcoholics who can't wait to drink the real thing as soon as possible. The company has recently expanded it's product line to include drinks like: champagne, wine and cocktails. Check out the video of all the happy little alcoholic children enjoying happy hour!