# Vibrant Sandwich Shop Branding Torta Bendita Receives an Identity Revamp from Firmalt Agency By Kalin Ned | Published 2019-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sandwich-shop-branding References: [behance.net](https://www.behance.net/gallery/79653195/Torta-Bendita) & [firmalt](http://www.firmalt.com) Sandwich shop branding can go a long way to set a business apart from its competitors. Understanding this, Torta Bendita — a Mexican-inspired destination, taps Monterrey-based design firm Firmalt Agency for a fresh new look and this is exactly what is delivered. Firmalt Agency boasts an authentic and cheerful identity. The [sandwich shop branding](https://www.trendhunter.com/trends/flipnfry) project is characterized by an [ultra-vibrant and engaging color palette](https://www.trendhunter.com/trends/big-hug-1). The handmade typography is worth mentioning here as it is connected to Torta Bendita's production model which calls for individually crafted sandwiches. The design firm curated a truly accessible, warm and inviting identity for its client. In addition, the thoughtful use of color arrangement instills a fiesta-like vibe in the promotional materials and physical extensions of the brand. This ultimately ties to Torta Bendita's [Mexican roots](https://www.trendhunter.com/trends/animo). ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 95% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Authentic Branding:** There is a trend of businesses revamping their branding to create an authentic and engaging identity. - **Vibrant Color Palette:** Businesses are embracing vibrant color palettes in their branding to create a lively and inviting atmosphere. - **Handmade Typography:** The use of handmade typography in branding is becoming popular, adding a personalized touch to the identity. ### Industries Being Reshaped - **Restaurant:** The restaurant industry can explore innovative branding strategies to differentiate themselves and create a unique dining experience. - **Design:** The design industry can offer creative solutions for businesses looking to revamp their branding and create visually appealing identities. - **Hospitality:** The hospitality industry can adopt vibrant color palettes and authentic branding to create a warm and inviting atmosphere for guests. ## Related on Trend Hunter - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Accessible Design Campaigns](https://www.trendhunter.com/trends/really-really-good-design.md) - [Retro Sandwich Diners](https://www.trendhunter.com/trends/renzo-sandwich.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Narrow Modern Taco Restaurants](https://www.trendhunter.com/trends/santo-taco.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Elevated Mexican Sandwiches](https://www.trendhunter.com/trends/torta-combos.md) - [Fast-Casual Industrial Style Restaurants](https://www.trendhunter.com/trends/rale-milanga.md)