# South African Sandwich Pockets Jafflz Creates All-Natural Food-Filled Sweet & Savory Pouches By Laura McQuarrie | Published 2019-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sandwich-pockets References: [nosh](https://www.nosh.com/news/2019/elevator-talk-jafflz-innovates-in-frozen-with-south-african-inspired-sandwich-pouches) & [jafflz](https://jafflz.com/shop/) Inspired by time spent living in South Africa, Jafflz CEO and founder Meryl Van Der Merwe is now introducing frozen, handheld sandwich pockets that are convenient, all-natural and full of flavor. The circular sandwich pouches are free from preservatives and are offered in both sweet and savory options like [Apple](https://www.trendhunter.com/trends/apple-jacks-poptarts) [Pie](https://www.trendhunter.com/trends/higgidy-prematch-pie-pint-pop-up) and [Mac & Cheese](https://www.trendhunter.com/trends/kraft-mac-cheese-restaurant-edition). As such, the gourmet toasted pockets can easily be consumed for breakfast, lunch, dinner, snack or dessert, depending on whether one feels like enjoying a breaded pocket filled with eggs, cheese and vegetable pieces or bananas with a nut-free chocolate sunflower spread. Each "Jaffle" is made with a base of wheat bread and boasts a distinctive swirled pattern due to the way it is pressed and toasted with the use of a jaffle pie iron. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 65% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Convenient Handheld Food:** Jafflz is disrupting the food industry by introducing convenient, frozen, and handheld sandwich pockets. - **All-natural Food:** Jafflz is catering to a growing market of health-conscious consumers with their all-natural sandwich pockets that are free of preservatives. - **Sweet & Savory Combinations:** Jafflz offers a variety of sweet and savory pouches, catering to consumers seeking unique flavor combinations in a handheld form. ### Where This Applies - **Food Manufacturing:** Food manufacturers can capitalize on the trend of convenient, all-natural foods by incorporating similar products into their offerings. - **Convenience Stores:** Convenience stores can capitalize on the trend of handheld and on-the-go foods by adding Jafflz sandwich pockets to their selection. - **Health Food Stores:** Health food stores can capitalize on the trend of health-conscious consumers by stocking Jafflz sandwich pockets which are made with all-natural ingredients and free of preservatives. ## Related on Trend Hunter - [Free-From Frozen Jelly Sandwiches](https://www.trendhunter.com/trends/sunbutter-jammies.md) - [Thaw-And-Eat Deli Sandwiches](https://www.trendhunter.com/trends/deliwich.md) - [Plant-Powered Handheld Pockets](https://www.trendhunter.com/trends/microwave-pockets.md) - [Sandwich-Inspired Crepe Snacks](https://www.trendhunter.com/trends/peanut-butter-and-grape-filled-crpes-togo.md) - [Takeaway-Inspired Snacks](https://www.trendhunter.com/trends/takeaway-pockets.md) - [Savory Pocket-Style Pastries](https://www.trendhunter.com/trends/ginsters-pockets.md) - [Oat-Based Waffles](https://www.trendhunter.com/trends/joyffles.md) - [Ready-to-Eat Crustless Sandwiches](https://www.trendhunter.com/trends/lunchables-pbj.md) - [Wholesome Toaster Pastries](https://www.trendhunter.com/trends/smash-foods-toasties.md)