# Artisanal Sandwich Eateries 'PBJ.LA' is a Destination for Crust-Free, Gourmet PB&J Sandwiches By Laura McQuarrie | Published 2017-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sandwich-eateries References: [la.eater](https://la.eater.com/2017/7/14/15972004/adam-fleischman-umami-pbjla-uncrustable-grand-central-market) & [pbj.la](https://www.pbj.la/) While there are many sandwich eateries that can be found in Los Angeles, California, restaurateur Adam Fleischman has plans to diversify the sandwich scene by opening 'PBJ.LA.' As its name suggests, the eatery will specialize in peanut butter and jelly sandwiches, which are crust-free. Although this simple sandwich is a favorite among kids, PBJ.LA plans to offer an artisanal take on sealed sandwiches with options like [gourmet cashew nut butter](https://www.trendhunter.com/trends/peanut-butter-snacks1) and rosé and stone fruit jam. With the rise of foodie culture, many eateries have found success by launching hyper-specific menus that spotlight only a single type of food or ingredient. At the same time, many adults are looking to indulge in [nostalgic food and beverages](https://www.trendhunter.com/trends/pbj-packed-lunch-specials) that will remind them of their childhood. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 53% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Hyper-specific Menus:** Creating hyper-specific menus that focus on a single type of food or ingredient presents an opportunity for unique dining experiences. - **Artisanal Takes on Classic Foods:** Offering artisanal takes on nostalgic foods, such as gourmet peanut butter and jelly sandwiches, can tap into adults' desire for childhood comfort. - **Rise of Foodie Culture:** As foodie culture continues to grow, there is an increasing demand for unique and gourmet food options, including elevated versions of simple classics like PB&J sandwiches. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore opportunities in creating hyper-specific menus or offering artisanal versions of nostalgic foods like sandwiches. - **Restaurant and Hospitality:** Restaurants and hospitality businesses can capitalize on the rise of foodie culture by offering unique dining experiences through hyper-specific menus or creative twists on classics. - **Catering and Event Planning:** Catering and event planning companies can incorporate artisanal takes on classic foods, such as gourmet peanut butter and jelly sandwiches, into their menu offerings to cater to nostalgic and foodie audiences. ## Related on Trend Hunter - [PB&J-Inspired Snack Bars](https://www.trendhunter.com/trends/no-bread-pbj.md) - [High-End PB&J Spreads](https://www.trendhunter.com/trends/styles-pbj.md) - [Childhood Sandwich-Inspired Burgers](https://www.trendhunter.com/trends/pbj-burger.md) - [Nostalgic Snack Launches](https://www.trendhunter.com/trends/nostalgic-snack.md) - [Sandwich-Inspired Crepe Snacks](https://www.trendhunter.com/trends/peanut-butter-and-grape-filled-crpes-togo.md) - [Freezer-Free Crustless Sandwiches](https://www.trendhunter.com/trends/favewich-sb-grape.md) - [Nostalgically Flavored Snacks](https://www.trendhunter.com/trends/pbj-pop.md) - [Crustless Berry Sandwiches](https://www.trendhunter.com/trends/peanut-butter-and-raspberry-spread.md) - [Sandwich-Flavored Ice Creams](https://www.trendhunter.com/trends/peanut-butter-and-jelly-flavor.md)