# Nutty Mini Sandwich Crackers Lance Minis are Crispy, Creamy and Ideal for Bite-Sized Snacking By Laura McQuarrie | Published 2019-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sandwich-crackers References: [nosh](https://www.nosh.com/food-wire/2019/lance-announces-new-lance-minis-bite-sized-sandwich-crackers/) & [lance](https://www.lance.com/whole-grain-peanut-butter-2/) Lance is now offering a bite-sized version of its classic sandwich crackers with Lance Minis, which are crispy on the outside and filled with [creamy peanut butter](https://www.trendhunter.com/trends/peanut-butter-snacks1) on the inside. The snacks are made with real peanut butter and baked whole grain sandwich crackers, and a recipe that avoids the use of high fructose corn syrup and artificial flavors. As well as introducing Lance Minis with a Whole Grain Peanut Butter flavor, the brand is also sharing a ToastChee Peanut Butter variety, which pairs a real peanut butter filling with cheesy crackers. The [bite-sized snacks](https://www.trendhunter.com/trends/snack-a-jacks-minis) are offered in single-serve, multi-pack and shareable box sizes. With an emphasis on real ingredients, these snacks have the potential to appeal to consumers who are seeking out [better-for-you alternatives](https://www.trendhunter.com/trends/perfect-snacks-chocolate-covered-salted-caramel-mini), or even just portable snacks of smaller portions. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 6% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Bite-sized Snacks:** The trend of creating smaller, portion-controlled snacks that appeal to consumers on-the-go presents opportunities for snack companies to innovate and capture market share in this growing category. - **Better-for-you Snacks:** The trend of consumers seeking healthier snack options presents opportunities for snack companies to develop products made with real ingredients and without artificial flavors or preservatives. - **Low-sugar Snacks:** The trend of consumers seeking snacks with lower sugar content presents opportunities for snack companies to innovate and create products that appeal to this growing market of health-conscious consumers. ### Industries Being Reshaped - **Snack Foods:** This industry has an opportunity to capitalize on the trend of consumers increasingly seeking out healthier snack options, with an emphasis on whole foods and natural ingredients. - **Convenience Foods:** As consumers look for snacks that are portable and easy to consume on-the-go, the convenience foods industry has an opportunity to innovate with new product offerings in the bite-sized and portion-controlled categories. - **Packaged Foods:** The trend of consumers seeking snacks made with real ingredients and without artificial flavors or preservatives presents opportunities for the packaged foods industry to develop new products that appeal to this growing market of health-conscious consumers. ## Related on Trend Hunter - [Crispy Bite-Sized Crackers](https://www.trendhunter.com/trends/mini-ritz-crackers.md) - [Bite-Sized Seed Crackers](https://www.trendhunter.com/trends/seed-crackers.md) - [Nashville Cuisine Sandwich Crackers](https://www.trendhunter.com/trends/nashville-hot-sandwich-crackers.md) - [Bite-Sized Fudge-Drizzled Crackers](https://www.trendhunter.com/trends/ritz-drizzled-minis.md) - [Bite-Sized Cookie Snacks](https://www.trendhunter.com/trends/oreo-minis.md) - [Cheesy Low-Fat Cracker Snacks](https://www.trendhunter.com/trends/mini-cheddars-nibblies.md) - [Mini-Sized Peanut Butter Candies](https://www.trendhunter.com/trends/mms-peanut-butter-minis.md) - [Crave-Worthy Snacks](https://www.trendhunter.com/trends/club-crackers.md) - [Single-Serve Sweet Sandwiches](https://www.trendhunter.com/trends/chocolate-peanut-butter-graham-sandwiches.md)